Starshot is announcing today a new partnership with the Waterman League and the Stand-up World Series.

The Waterman League, headquartered at Turtle Bay on Oahu’s North Shore, owns and manages the World Championship platforms for the sport of stand-up paddle boarding. Their Mission is to represent the global world of Ocean Sports as a unified collective, and to revolutionize the connection between its cultural dynamic and a mainstream audience.

Stand-up paddle boarding is North America’s fastest growing participation sport and Starshot is proud to be partnering with Waterman to launch a World Series event in Toronto in 2016, STAND UP NORTH. Plans are also being developed to promote the event with an exhibition of the sport in 2015.

“We’re excited to be working with Starshot to bring the first SUP World Series event to Toronto, a market we expect to attract avid participants, fans of the sport and corporate sponsors who see the value in our demographics” said Tristan Boxford, CEO, Waterman League.

The Greater Toronto Area and surrounding communities have embraced the sport, the Stand-up World Series will showcase, world class athletes, mass participation, youth activations, festivals, customized clinics and celebrity/media special events.

“SUP is more than just an event, it’s a lifestyle activity that is growing in popularity across NA. We believe Toronto is the perfect city to host a new World Series event, STAND UP NORTH and we could not have selected a better partner to work with in the Waterman League.” said Brad Dalgarno, Managing Partner, Starshot.

Starshot and Waterman will be responsible for managing all aspects of the event, including operations, competition, hosting, corporate partnerships and media.

For more information, please contact:

Glenn Young
SVP, Sport and Lifestyle
glenn.young@starshot.com