ALLIANCE AND CHANNEL MARKETING FOR ENTERPRISE TECH

We Don't Sell Tactics. We Sell Line of Sight to Pipeline.

We build and run campaigns, events, and sales enablement as strategic pipeline drivers — and we follow every marketing dollar to revenue.

See how we prove it

$1.4B+

from a sales enablement program

52:1

pipeline return across a 16-partner campaign

3,832

leads at a single alliance event

SEE HOW WE PROVE IT

Three Ways We Build Pipeline — Every One of ThemTraced.

AI made output cheap. What’s missing is proof of value. Every program we run is built to show you line of sight to ROI.

(01)

Channel

Co-marketing that delivers

Partner recruitment and enablement, MDF management and governance, co-marketing orchestration and oversight. We follow the investment from execution to close — and we can prove it.

Explore channel services

52:1 pipeline return across one coordinated 16-partner campaign.

Read how

(02)

Sales enablement

Driving business connections

Co-selling teams — trained, equipped, and incentivized to sell together. From customer to turn-key, our enablement programs and platforms deliver a 98% completion rate over 400 reps.

Co-selling teams - trained, equipped and incentivized to sell together. From customer to turn-key, our enablement programs and platforms deliver a 98% completion rate over 400 reps.

See platform capabilities

$1.4B in won revenue/half in a single program. Real results — tracked.

Read how

(03)

Events

That turn into pipeline

We build the kinds of events that customers remember and pipeline records. Our events consistently over deliver, from 20:1 in closed/won revenue to 3,832 leads at 255% of goal.

Explore experiences

3,832 leads generated, blowing past our top-of-funnel goal by 155%.

Read how

Trusted By

The Data-Driven Approach.

One Line of Sight. One Team Across the Stack.

Every program reports into a single attribution layer — development fund (DF) spend, partner activity, seller engagement, alliance co-marketing — all the way to closed revenue. You see exactly what your investment did and what it's worth. End-to-end program ownership means silos are eliminated, so the line of sight never breaks at the handoff.

About us

Average ROI

Real-World Proof.

A 52:1 pipeline return across a 16-partner AI campaign

We built a coordinated demand-gen campaign for two global tech brands and 16 growth partners — custom podcasts, eBooks, and media that drove awareness from top of funnel straight through to sales opportunity.

52:1

Marketing pipeline return

26M

Impressions drove AI awareness

See results

How we drove $1.4B in sales influence for 400+ reps

A custom all-in-one platform for training, engagement, and performance reporting — aligning rep activity directly to partner revenue goals and delivering results year over year.

$1.4B+

Average sales influence per half

98%

Training completion rate

Read the case study

How AWS captured 3,800+ leads at NVIDIA GTC

Starshot led end-to-end booth programming, live storytelling, sizzle reels, and an after-hours activation for AWS at GTC — turning a crowded event into a standout moment that beat every goal set.

3,832

Leads captured (255% of goal)

Adam Smith

CEO, Company

Testimonials

Why Our Clients Choose Us

"Starshot has best in class reporting and data."

"I trust Starshot to deliver real results and not just pocket the revenue."

"It was a fantastic event with mind blowing activities to choose from and special access to rooftop was amazing. I enjoyed the balance of free time, training and group events."

"Overall, these events produce a great experience for our customer. Thank you so much!"

"Kudos to the Starshot team…great group of people who work really hard. Awesome!"

"Starshot’s attention to detail, creativity and impeccable organizational skills truly sets them apart."

"LOVE this Team! It is so refreshing to work with your team. Wish we could always work with the Starshot team."

"This was the best event that I have attended in my 24 years at HP."

Take the Next Step

Let’s connect. A quick conversation is the first step to finding the right solution for you.