A landing page is a stand-alone web page that visitors arrive at or “land” on, usually via hyperlink on another web page, in an email message or in search results. Landing pages are most often designed either to introduce a product or service and entice the visitor to click-through to learn more, or to capture […]
Good design is somewhat fundamental, and often gets lost in clutter. Great design has the potential to draw your audience in and create a lasting emotional connection to your product, service or brand. That is what makes great design worth the investment. So how can we use design to be more deliberate in our approach […]
In a world where business sells to business… The first things that leap to mind when we talk video on the internet are either pirated big budget features, painful accidents for teenagers to guffaw at or the omnipresent cute animals doing humanish things. So is there any value in video aimed at B2B?
What it means to be an agency has changed irreversibly driven by the accessibility of powerful marketing tools and the wholesale empowerment of the customer. Traditional models aren’t changing, they are long-dead and they suffered a gory, ham-fisted demise. Good riddance we say.
More than 600 guests from across the advertising industry were welcomed by Microsoft Advertising to The Hoxton on November 7, 2012 for its annual MSA Signature Event, Technetronica. Starshot played host to a coveted crowd of Microsoft’s key accounts, advertising partners and special guests with a neon revival party. Starshot conceptualized an event that would […]
Ancient Greek philosophers characterize persuasion as displaying three primary qualities. The first quality is that of trust. This is typified by an earned reputation based on past experience and performance. A modern analogy is that you would prefer a heart surgeon who has completed hundreds of operations much more than you would trust a heart […]
We are programmed for safety and survival and are drawn to repetition. Opting for the known and comfortable has kept us close to the fire and the wolves at bay. Today we follow our daily routes to and from work. We buy favourite brands uniformly designed for availability, recognition and consumption. Then, following the commute, […]
At Starshot, we have long held the idea that creative is not a department in our business. We are also on a quest to vanquish unnecessary bureaucracy with a particular focus on the time killing consequences of corporate meeting culture. So where does the brainstorm fit between this? Brainstorms can be highly valuable or an utter […]
It is interesting how frequently the concept of being creative is thought of as an abstract moment in time. As if this process is a tap that can be turned on and off at will by the legions of creative-types whose sole responsibility is to daydream the next big idea. The act of generating creative […]
As marketing has moved targets beyond the soft middle ground of mass audiences, more than ever there is a need to stand-out to the taste-makers on the fringes. By focusing on the edges, the marketer today is relying on people to notice and identify with their offering so that they can in turn tell others. […]