Starshot is a marketing agency that generates leads and new sales revenue for our customers. We specialize in technology-focused business and have generated hundreds of millions of dollars in new business pipeline through a mixture of demand generation outreach, customer engagement events and by producing compelling content.


We never lose sight of the importance of powerful ideas.


Our lean mind-set is focused on getting you to the finish line efficiently.

Turn Big and Complicated into Simple and Extraordinary

It takes a lot of insight from many disciplines to get extraordinary work done, one marketing brief at a time. Today’s marketers rely on big data, sales insights, creativity, social networks, inspiring content and a flood of digital marketing channels connecting with customers to influence a purchasing decision. So when you need to make sense of all this, you need an agency with the experience to steer you clear of all the headaches.

Technology marketing experts since 2000

Headquartered in Chicago and Toronto, Starshot is proudly a female-led group of marketing professionals with customers that range from global giants to emerging contenders in technology.

Led by our CEO, Jennifer Waters, our team was forged in channel marketing and technology sales. We have grown our skills over the past 20+ years, constantly adding innovative digital, direct, and in-person event tactics to maximize your marketing impact with audiences.

Aim high. We’ll help you get there.

We speak the language of technology; we understand what buyers want and our team is laser focused and accountable for delivering ROI to our customers.

Starshot is designed as an alternative to oversized, expensive marketing agencies. We give business owners and managers access to the tools and insights they need to hit their revenue goals. Our services stretch across every step of the customer journey from new lead generation to customer conversion.

The power of teamwork.

Our success is not only due to the quality of our work; it’s down to attitude, our approach and the way we treat our clients.

Starshot strives to create a culture that embraces individual career growth, engagement, and a healthy work/life balance. We believe that what makes us different makes us stronger. Building a more diverse, inclusive, and equitable organization is good for our teams, our customers, and our community. We empower each other to bring unique perspectives and experiences to work, and we continually seek new ways to do so.

We love how each new hire adds to our culture. And, we’re hiring.

Home to the change makers, the determined, and the problem solvers.

“As we all learn to work in a radically changed world, I have a vision where our clients, our people and our work thrive by focusing on three fundamental tenets: Innovation, Integrity and Results. My commitment to excellence at Starshot sits at the intersection of these values. To prioritize these will allow us to focus on continuous improvement and outcomes in our work while embracing the well-being of our clients, customers and the incredible talent at Starshot – both in the past and to come.”

Jennifer Waters, CEO

“If I had to describe my Starshot journey in one word, it would be ‘proud’. Proud that Starshot’s been home to my own professional growth since 2009. But more so…what makes me truly proud, is seeing others embrace the cultural values, instill kindness in each interaction, and genuinely care for the work and clients.”

Lien Troung, COO

“I enjoy working at Starshot because of the top-notch clients and the chance to collaborate with a team of talented colleagues focused on improvement and innovation— they make me better.”

Leela Conners, VP Client Services

“To me, Starshot is all about the incredible team of people I get to work with on a daily basis. There are days we truly make magic happen and the reward is seeing the impact it makes for our clients.”

Casey Rossi, VP Events

“From the time I arrived, Starshot impressed me with the breadth of work the team could contribute. There was no sense of rank or egos, just a focus on making every project better.”

Jason Gracey, Director Studio Services

Values Matter Most

The heart of Starshot resides in our values.

These are the basis of our culture, the reason for our existence and the ultimate promise to our customers. We stand behind these values as the final test for all the behaviours and decisions of everyone who is part of Starshot.