You WANT People to Unsubscribe
Your latest campaign isn’t getting much traction; your conversion rate is low and you’re not seeing a significant ROI. There’s only one bright spot, you tell yourself, nobody seems to be unsubscribing, at least. Whoa-up there. It sounds like it’s worse than you thought. You want people to unsubscribe. No, I don’t Yes, you do. […]
A New Kind Of Call To Action
How’s your call to action? Does it get a lot of action? Is it any good? It’s always a little button that says “Request A Demo,” “Contact Us,” or “SUBMIT” (was the form written by a giant robot with a plan for world domination that includes collecting everyone’s name and email?). But what if it […]
The Data Delusion
Once upon a time, data was a rare and valuable commodity. We were careful warehousers of the scant statistics we had. Dependable data had always been hard to come by so many of us thought it was a Holy Grail that would sell products. The move to a full-digital society meant our ability to retain […]
Livestream your events. Now.
I’m not flying to Miami from Kansas City for your event. Not that I wouldn’t like to, if I had the time,
Garbage Out, Nothing In
The goal is always to make sure you get solid leads from a campaign. If your previous campaigns haven’t been performing up to snuff, the first thing we’re likely to look at is the quality of content you’re offering. They won’t give you their email to download some generic pdf. Nor to watch a webinar […]
5 Reasons You Need a LinkedIn Page Now
When LinkedIn first made its appearance back in 2003, I was convinced that it was destined to be at best a peer-to-peer business social networking service – at worst… a glorified job seeking site. Fast forward to today, and LinkedIn has proven to be an integral tool in creating a business presence – whether you’re a start-up or a Fortune 500 company.
Email Will Not Die and We Want to Tell You Why
As the landscape of engagement evolves, one constant still rings true. Email. It is still here and every possible marketing research trends shows that email marketing is not going away anytime soon.
Telling the Starshot Story
What it means to be an agency has changed irreversibly driven by the accessibility of powerful marketing tools and the wholesale empowerment of the customer. Traditional models aren’t changing, they are long-dead and they suffered a gory, ham-fisted demise. Good riddance we say.