Nobody Talks About Click-Fraud
What’s the real reason for all of the cybersecurity measures protecting your business? In the end, it’s for unscrupulous people using internet access to steal your money. It may be in obvious ways: with DDOS attacks, spyware and ransomware. You might also pay them to steal from you. It’s called click-fraud, and if you’re not […]
Ethics and the Internet of Things
A new report on malicious examples of artificial intelligence is giving us a glimpse into how complicated security will be for the Internet of Things. People may joke about their microwave or toaster being hacked but the reality of integrated home systems and self-driving cars means we’re putting a lot of trust in artificial intelligence. […]
More than the Cloud on the Horizon
A little foggy on how to sell what’s next? It’s taken a while to build trust but clients have come to accept the benefits of cloud computing. Likewise, most clients can see the future in the Internet of Things. Getting clients to trust innovation can be tough. Just when you think you’ve got it all […]
How the Internet of Things Will Change Your Business
I get excited when I see all the new “Internet of Things (IoT)” gadgets that I can adorn my home with – whether it’s temperature control systems, home security, or a toaster that can efficiently toast my morning bagel. And it’s growing by leaps and bounds: according to a Gartner Report, 6.4 Billion Connected “Things” […]
Building the NXNE Interactive Conference
Starshot was tapped by the folks behind Toronto’s North by North East (NXNE) Music Festival to refresh it’s 22-year-old interactive conference. With 16 years of technology marketing and conference building behind us, we were eager to get at it. As part of the refresh, NXNE followed sister festival South by South West’s (SXSW) lead by […]
The ROI of CRM
NPS, CPL, B2B… in our world of sales and marketing jargon the acronyms are endless! One you might want to pay special attention to (if you’ve not already) is CRM— Customer Relationship Management. CRM acts as a one stop shop functioning as a data hub, sales tracker, and reporting tool all in one and is an essential […]
The Slippery Shopper
I don’t need to tell you that the customer is a slippery fish. You’re here because you know that and you need to stay on top of the game. You know that every year consumers come to the checkout a little more informed by product spec-sheets and customer reviews. It’s been a long journey since […]
The New Customer Service is Self-Service
Customer self-service can be as frustrating as it is fabulous. Who hasn’t smugly sailed passed a long line because you checked-in the night before? In fact, 57% of people now use self-service check-in for their flights. The more we embrace self-service as companies and customers, the more intuitive and robust an experience it becomes, offering us choices in communication and access at our fingertips.
The App-wardly Mobile
When I was young, I knew people who would just leave the television on one channel because they couldn’t find the remote control. Now sometimes I can see the remote in front of me but don’t want to bend forward to pick it up so I just change the channel with an app on my phone.
5 Reasons You Need a LinkedIn Page Now
When LinkedIn first made its appearance back in 2003, I was convinced that it was destined to be at best a peer-to-peer business social networking service – at worst… a glorified job seeking site. Fast forward to today, and LinkedIn has proven to be an integral tool in creating a business presence – whether you’re a start-up or a Fortune 500 company.