As marketers, our tactics continue to evolve with how we conduct and attract business. With a multitude of options at our fingertips for information sharing and driving brand awareness, it can sometimes feel uncertain where to begin to focus our efforts. And while social media is definitely hot and on the rise, email marketing is […]
I don’t need to tell you that the customer is a slippery fish. You’re here because you know that and you need to stay on top of the game. You know that every year consumers come to the checkout a little more informed by product spec-sheets and customer reviews. It’s been a long journey since […]
Modern B2B companies know the struggle is real when it comes to maintaining a consistent flow of new business opportunities, as approximately 79% of marketing leads never convert into sales (source: MarketingSherpa). But preceding the purchasing stage, at the very brink of the funnel opening—long before discussions of product and price occur—is where the magic […]
Social media is quickly becoming the great equalizer when it comes to business. In essence any company can make a significant impact… if they know what they’re doing.
For example, let’s look at Facebook. What makes one company “likeable” versus another who may struggle to get their message out? The answers may surprise you. Here are 7 things you can do to be a Facebook force to contend with.
Earlier this week, Intuit Canada announced the launch of Kick-Start – a business accelerator program specifically for small business in Waterloo Region – and Starshot is thrilled to be part of this ambitious initiative.
Starshot’s listings of the best songs of Spring 2013. The songs that are filling the hallways and headphones of our agency.
Lead of Starshot’s Demand Generation practice, Angie Anderson looks beyond immediate client needs to anticipate long-term business objectives. An equal mix of visionary, motivator and competitive athlete, Angie tackles everything with her signature gusto.
More than 600 guests from across the advertising industry were welcomed by Microsoft Advertising to The Hoxton on November 7, 2012 for its annual MSA Signature Event, Technetronica. Starshot played host to a coveted crowd of Microsoft’s key accounts, advertising partners and special guests with a neon revival party. Starshot conceptualized an event that would […]
On November 7, 2012, Starshot helped elevate Hope Rising! to new heights. The second annual benefit concert brought together acclaimed performers Sarah McLaughlin, Annie Lennox and Angélique Kidjo, raising $ 250,000 for The Stephen Lewis Foundation.
For the global launch of Windows 8, Starshot led an exclusive event strategy for key executives, introducing them to the much anticipated Windows 8 release in a strategic, original and unforgettable way. This V.I.P. event experience spanned two days based around the transformation of Times Square into the world’s largest showroom, an immersive art installation […]