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I get why you want every marketing piece to have an ROI. Technology is all about metrics, and you need to fill the top of
Jason Gracey April 10, 2019
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I get why you want every marketing piece to have an ROI. Technology is all about metrics, and you need to fill the top of
We grazed the subject of email deliverability when we talked about unsubscribers in a previous post. While we try not to smother our clients with
Your latest campaign isn’t getting much traction; your conversion rate is low and you’re not seeing a significant ROI. There’s only one bright spot, you
Asking clients – or potential clients – for their input helps build a customer profile and will let you know where products and services on
With another year of the Toronto International Film Festival behind us, we are happy to reflect on a successful TIFF Party season. Our event team
August 18, 2014 – Starshot is pleased to announce the recent hire of Glenn Young as Senior Vice President, Sport and Lifestyle. Glenn is a
As the landscape of engagement evolves, one constant still rings true. Email. It is still here and every possible marketing research trends shows that email
What it means to be an agency has changed irreversibly driven by the accessibility of powerful marketing tools and the wholesale empowerment of the customer.
Earlier this week, Intuit Canada announced the launch of Kick-Start – a business accelerator program specifically for small business in Waterloo Region – and Starshot
Microsoft Advertising hosted over 650 guests from across the advertising industry Thursday, October 24th at the legendary Toronto institution, The Opera House. Guests were invited
Iconic art-house director, Jim Jarmusch, took center stage at the Ryerson Theater on Thursday, Sept. 5th for the North American premiere of his latest film
On a cool spring day in March, top IT executives and members of the media gathered at Toronto’s Arcadian Court to discover the latest release
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