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Featured Posts

Communications

Email Deliverability

We grazed the subject of email deliverability when we talked about unsubscribers in a previous post. While we try not to smother our clients with

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Demand Generation

You WANT People to Unsubscribe

Your latest campaign isn’t getting much traction; your conversion rate is low and you’re not seeing a significant ROI. There’s only one bright spot, you

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Categories
Business

The App-wardly Mobile

When I was young, I knew people who would just leave the television on one channel because they couldn’t find the remote control. Now sometimes I can see the remote in front of me but don’t want to bend forward to pick it up so I just change the channel with an app on my phone.

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Business

5 Reasons You Need a LinkedIn Page Now

When LinkedIn first made its appearance back in 2003, I was convinced that it was destined to be at best a peer-to-peer business social networking service – at worst… a glorified job seeking site. Fast forward to today, and LinkedIn has proven to be an integral tool in creating a business presence – whether you’re a start-up or a Fortune 500 company.

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Business

Don’t dismiss the power of the Tweet

Twitter allows businesses access to market to more than 320 million monthly active users around the world. That’s roughly the population of the United States. Any business today that is looking to reach out to end users or other businesses needs to understand the value that Twitter represents. So, how do you connect to this large network?

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Communications

7 Tips to be more “Likeable”

Social media is quickly becoming the great equalizer when it comes to business. In essence any company can make a significant impact… if they know what they’re doing.

For example, let’s look at Facebook. What makes one company “likeable” versus another who may struggle to get their message out? The answers may surprise you. Here are 7 things you can do to be a Facebook force to contend with.

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Stepping into the Cloud

We already know that cloud computing is here as more and more people are accessing their work from multiple devices on-the-go. These days we can

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