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The Starshot blog is where marketers tap into practical guidance, tips and advice on demand generation, event marketing and digital marketing. Our goal is to help you be a better marketer by sharing our experience and what works.
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Featured Posts

Communications

Email Deliverability

We grazed the subject of email deliverability when we talked about unsubscribers in a previous post. While we try not to smother our clients with

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Demand Generation

You WANT People to Unsubscribe

Your latest campaign isn’t getting much traction; your conversion rate is low and you’re not seeing a significant ROI. There’s only one bright spot, you

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Categories

Traffic Management Isn’t Just for Agencies

Any organization can benefit from making traffic management a core discipline. By implementing simple time forecasting and time tracking, the end result is a high performance team that is motivated by more meaningful work and a spirit of productivity.

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Starshot Profile: Angie Anderson

Lead of Starshot’s Demand Generation practice, Angie Anderson looks beyond immediate client needs to anticipate long-term business objectives. An equal mix of visionary, motivator and

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Hope Rising! V.I.P. Reception

On November 7, 2012, Starshot helped elevate Hope Rising! to new heights. The second annual benefit concert brought together acclaimed performers Sarah McLaughlin, Annie Lennox

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Windows 8 Global Launch NYC

For the global launch of Windows 8, Starshot led an exclusive event strategy for key executives, introducing them to the much anticipated Windows 8 release

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Starshot & Hope Rising 2012

Starshot is once again very proud to focus its event program management strength in support of Hope Rising 2012. This spectacular event is the annual

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Welcome to the Season of XD

We’ve had a long and very hot summer at Starshot. Temperature records outside have mirrored new heights for the number and type of programs we

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