Modern B2B companies know the struggle is real when it comes to maintaining a consistent flow of new business opportunities, as approximately 79% of marketing
Customer self-service can be as frustrating as it is fabulous. Who hasn’t smugly sailed passed a long line because you checked-in the night before? In fact, 57% of people now use self-service check-in for their flights. The more we embrace self-service as companies and customers, the more intuitive and robust an experience it becomes, offering us choices in communication and access at our fingertips.
Omni-Channel is a term you’ve probably heard a lot over the past few years. It may sound like the buzz word du jour, but it’s changing the way companies work whether they’re selling pucks, trucks, or ducks. It’s kind of a big deal, really.
But what does it mean for your business? In a nutshell, it’s reaching your customers on their terms. You need to anticipate buying behavior and being ready… and you can bet your competition is already doing it!