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The Starshot blog is where marketers tap into practical guidance, tips and advice on demand generation, event marketing and digital marketing. Our goal is to help you be a better marketer by sharing our experience and what works.
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Featured Posts

Communications

Email Deliverability

We grazed the subject of email deliverability when we talked about unsubscribers in a previous post. While we try not to smother our clients with

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Demand Generation

You WANT People to Unsubscribe

Your latest campaign isn’t getting much traction; your conversion rate is low and you’re not seeing a significant ROI. There’s only one bright spot, you

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Categories
Agency Culture

Brevity

Lead with your most important message. Don’t waste time on long introductions. Listen, this isn’t the 1800s anymore. People used to have time to spend

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Customer Service

The ROI of CRM

NPS, CPL, B2B… in our world of sales and marketing jargon the acronyms are endless! One you might want to pay special attention to (if you’ve

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Business

The Slippery Shopper

I don’t need to tell you that the customer is a slippery fish. You’re here because you know that and you need to stay on

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Customer Service

The New Customer Service is Self-Service

Customer self-service can be as frustrating as it is fabulous. Who hasn’t smugly sailed passed a long line because you checked-in the night before? In fact, 57% of people now use self-service check-in for their flights. The more we embrace self-service as companies and customers, the more intuitive and robust an experience it becomes, offering us choices in communication and access at our fingertips.

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Business

Thinking About Omni-Channel?

Omni-Channel is a term you’ve probably heard a lot over the past few years. It may sound like the buzz word du jour, but it’s changing the way companies work whether they’re selling pucks, trucks, or ducks. It’s kind of a big deal, really.

But what does it mean for your business? In a nutshell, it’s reaching your customers on their terms. You need to anticipate buying behavior and being ready… and you can bet your competition is already doing it!

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