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I get why you want every marketing piece to have an ROI. Technology is all about metrics, and you need to fill the top of
I get why you want every marketing piece to have an ROI. Technology is all about metrics, and you need to fill the top of
We grazed the subject of email deliverability when we talked about unsubscribers in a previous post. While we try not to smother our clients with
Your latest campaign isn’t getting much traction; your conversion rate is low and you’re not seeing a significant ROI. There’s only one bright spot, you
Asking clients – or potential clients – for their input helps build a customer profile and will let you know where products and services on
Lead with your most important message. Don’t waste time on long introductions. Listen, this isn’t the 1800s anymore. People used to have time to spend
Starshot was tapped by the folks behind Toronto’s North by North East (NXNE) Music Festival to refresh it’s 22-year-old interactive conference. With 16 years of
NPS, CPL, B2B… in our world of sales and marketing jargon the acronyms are endless! One you might want to pay special attention to (if you’ve
In a world where business sells to business… The first things that leap to mind when we talk video on the internet are either pirated
I don’t need to tell you that the customer is a slippery fish. You’re here because you know that and you need to stay on
Modern B2B companies know the struggle is real when it comes to maintaining a consistent flow of new business opportunities, as approximately 79% of marketing
Customer self-service can be as frustrating as it is fabulous. Who hasn’t smugly sailed passed a long line because you checked-in the night before? In fact, 57% of people now use self-service check-in for their flights. The more we embrace self-service as companies and customers, the more intuitive and robust an experience it becomes, offering us choices in communication and access at our fingertips.
Omni-Channel is a term you’ve probably heard a lot over the past few years. It may sound like the buzz word du jour, but it’s changing the way companies work whether they’re selling pucks, trucks, or ducks. It’s kind of a big deal, really.
But what does it mean for your business? In a nutshell, it’s reaching your customers on their terms. You need to anticipate buying behavior and being ready… and you can bet your competition is already doing it!
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