Ad Industry Converges at MSA’s Technetronica

More than 600 guests from across the advertising industry were welcomed by Microsoft Advertising to The Hoxton on November 7, 2012 for its annual MSA Signature Event, Technetronica. Starshot played host to a coveted crowd of Microsoft’s key accounts, advertising partners and special guests with a neon revival party. Starshot conceptualized an event that would be impactful, whimsical, memorable, and fun, wrapped in tech, electric, neon refrain.

Attendees were treated to an eclectic selection of food stations and canapés catered by Parts & Labour and electric décor, including a floating art installation of neon technical devices.

Guests sipped glowing cocktails (tonic water glows in black light, as Starshot discovered) and danced to the sounds of Lucie Tick (who spun on an emulator) and Daniel Buckman. The night was rounded out by face painting stations, a surprise dance performance, and a healthy touch of neon.

Check out photos from the event here and a video of MSA Signature Event Technetronica here.

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