For the global launch of Windows 8, Starshot led an exclusive event strategy for key executives, introducing them to the much anticipated Windows 8 release in a strategic, original and unforgettable way. This V.I.P. event experience spanned two days based around the transformation of Times Square into the world’s largest showroom, an immersive art installation at Pier 57 and a private concert by Adam Levine. The event culminated in a consumer frenzy as Microsoft’s own retail outlets debuted Windows 8 to the masses.
A hand-selected group of 80 executives were invited to attend the top secret launch, which kicked off with a private dinner at Blue Fin restaurant in the heart of Times Square. Guests were warmly welcomed by Microsoft’s senior leadership team and dinner was accompanied by a reception and presentation of technologies.
After dinner, celebrations kicked into high gear. From the R Lounge, guests were treated to a spectacular view of the Windows 8 hub, which had completely taken over Times Square. The massive scale of the retail experience included 39 digital boards, anchored by one colossal Windows 8 Start Screen, all displaying the latest Surface and Windows 8 advertisements.
The impressive display was a perfect backdrop to Microsoft chief operating officer Kevin Turner’s rousing speech, which was followed by an intimate unplugged concert by Adam Levine to kick off the festivities.
After the performance, attendees were encouraged to experience Windows 8 from the Microsoft retail store, in advance of the midnight consumer unveiling.
The following morning, all guests were transported to Pier 57 on the Hudson River by executive coaches, where they took in the immersive Microtropolis art installation, a literal city of Windows 8 showcasing the latest Windows 8 devices, over breakfast. Our executive group was one of the first in the world to experience this unique space, which doubled as the press kick-off before opening up to the public for several days following launch.