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The Starshot blog is where marketers tap into practical guidance, tips and advice on demand generation, event marketing and digital marketing. Our goal is to help you be a better marketer by sharing our experience and what works.
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Featured Posts


Email Deliverability

We grazed the subject of email deliverability when we talked about unsubscribers in a previous post. While we try not to smother our clients with

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Demand Generation

You WANT People to Unsubscribe

Your latest campaign isn’t getting much traction; your conversion rate is low and you’re not seeing a significant ROI. There’s only one bright spot, you

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The Data Delusion

Once upon a time, data was a rare and valuable commodity. We were careful warehousers of the scant statistics we had. Dependable data had always

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Customer Service

The Age of the Advocate

The key to advocacy is information. Honest, seemingly unvarnished information from people in the know. It’s a method of marketing that isn’t marketing, though it

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Agency Culture

The Value of Pessimists

There’s nothing I love more than hearing somebody tell my why something can’t be done. Okay, there are really a lot of things I love

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