4 Ways to Get Your Customers to (Really) Like You

Everyone wants to be liked (especially Sally Field), so how do you get your customers to really like you? It’s a competitive world out there, and with social media, any failure can be detrimental to a corporation. If you make a mistake, most consumers would have their disappointment spread over the internet faster than Rosanne […]

A New Kind Of Call To Action

How’s your call to action? Does it get a lot of action? Is it any good? It’s always a little button that says “Request A Demo,” “Contact Us,” or “SUBMIT” (was the form written by a giant robot with a plan for world domination that includes collecting everyone’s name and email?). But what if it […]

Purpose or Perish

A little while ago, we talked about the difficulty of predicting where the customer would focus their attention. Now, let’s granulate that view to better predict the type of media that will produce real conversions. Everybody talks about how they produce media with impact. It’s an easy cliché to pull out for a pitch. Managing […]

7 Tips to be more “Likeable”

Social media is quickly becoming the great equalizer when it comes to business. In essence any company can make a significant impact… if they know what they’re doing.

For example, let’s look at Facebook. What makes one company “likeable” versus another who may struggle to get their message out? The answers may surprise you. Here are 7 things you can do to be a Facebook force to contend with.

Welcome to the Season of XD

We’ve had a long and very hot summer at Starshot. Temperature records outside have mirrored new heights for the number and type of programs we delivered our clients. We also took the opportunity to dive into a number of strategic internal operational enhancements and team training programs to ensure we are primed, agile, and expert […]