I get excited when I see all the new “Internet of Things (IoT)” gadgets that I can adorn my home with – whether it’s temperature control systems, home security, or a toaster that can efficiently toast my morning bagel. And it’s growing by leaps and bounds: according to a Gartner Report, 6.4 Billion Connected “Things” […]
Omni-Channel is a term you’ve probably heard a lot over the past few years. It may sound like the buzz word du jour, but it’s changing the way companies work whether they’re selling pucks, trucks, or ducks. It’s kind of a big deal, really.
But what does it mean for your business? In a nutshell, it’s reaching your customers on their terms. You need to anticipate buying behavior and being ready… and you can bet your competition is already doing it!