Omni-Channel is a term you’ve probably heard a lot over the past few years. It may sound like the buzz word du jour, but it’s changing the way companies work whether they’re selling pucks, trucks, or ducks. It’s kind of a big deal, really.
But what does it mean for your business? In a nutshell, it’s reaching your customers on their terms. You need to anticipate buying behavior and being ready… and you can bet your competition is already doing it!