The evolution of Email Marketing
As marketers, our tactics continue to evolve with how we conduct and attract business. With a multitude of options at our fingertips for information sharing and driving brand awareness, it can sometimes feel uncertain where to begin to focus our efforts. And while social media is definitely hot and on the rise, email marketing is […]
The ROI of CRM
NPS, CPL, B2B… in our world of sales and marketing jargon the acronyms are endless! One you might want to pay special attention to (if you’ve not already) is CRM— Customer Relationship Management. CRM acts as a one stop shop functioning as a data hub, sales tracker, and reporting tool all in one and is an essential […]
Reignite the Flame: 5 Tactics for Gaining Customer Retention
Modern B2B companies know the struggle is real when it comes to maintaining a consistent flow of new business opportunities, as approximately 79% of marketing leads never convert into sales (source: MarketingSherpa). But preceding the purchasing stage, at the very brink of the funnel opening—long before discussions of product and price occur—is where the magic […]