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The Starshot blog is where marketers tap into practical guidance, tips and advice on demand generation, event marketing and digital marketing. Our goal is to help you be a better marketer by sharing our experience and what works.
The Data Delusion
Once upon a time, data was a rare and valuable commodity. We were careful warehousers of the scant statistics we had. De...
8 Steps to an Amazing Subject Line
Every morning I grab my coffee, open my email on my cell phone, and quickly scan through my inbox to see if there’s an...
Landing Page Best Practices
A landing page is a stand-alone web page that visitors arrive at or "land" on, usually via hyperlink on another web page...