Cool Visualization: What Do You Suggest

The increasing complexity of data and information on the internet is a driving force behind the growing infographic communities and visualization technologies that are surfacing. Information graphics are visual representations of information, data, and knowledge, and are used to translate complex information into simplified images.  The amazing Charting the Beatles project is a great example. Wordle... [Read more]

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5 Reasons For Embracing Hybrid Events

It’s no secret that the internet has revolutionized marketing – and event marketing is no exception.  Traditional event marketing is out, hybrid event marketing is in. GPJ released an insightful whitepaper called Hybrid Events – Blending Digital and Physical Experiences that explores why and how digital is becoming more and more integrated with event and experiential programs. Here are five... [Read more]

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The Death of Websites, The Rise of Publishing Platforms

Building our WordPress site has taught me one thing:  it is now as easy to create content as it is to consume it. Corporate websites are dead:  anybody can create a typical, boring, glorified brochure style website.  Want a blog?  Swing over to blogger and you can do it for free.  Want to tweet?  Go for it.  You don’t need to be a good writer, or a good designer, or an interesting person to... [Read more]

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8 Ways CRM Benefits our Marketing Agency

Yesterday the Brads, Kelly, and Erika attended the conference The Art Of Marketing (Seth Godin was a speaker!) with our colleagues at Navantis, a technology company responsible for building our Customer Relationship Management (CRM) system.  Navantis was there promoting Microsoft Dynamics CRM, a technology platform that’s become the central hub of all our agency activities. CRM is our secret weapon. ... [Read more]

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2010 Virtual Event Market Outlook Report

Last week GPJ and VirtualEdge released the massively interesting 2010 Virtual Market Outlook Report which shows that virtual meetings and events are flourishing as traditional forms of event marketing benefit from the live blogging, twitter, and social media explosion of the past year. Here are some key findings: 39% of respondents anticipate an increase in their virtual meeting and event budget in... [Read more]

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Why TED.com is So Popular (It’s Got Nothing To Do With Content)

TED.com is a site devoted to “ideas worth spreading,” and is an excellent source for anyone looking to hone their presentation skills. But not all the talks on the site are perfect.  For every speaker who delivers an amazing presentation (watch Malcolm Gladwell and Ken Robinson – no slides needed!)  there are less accomplished speakers with mediocre presentations. Some argue that even if a... [Read more]

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Top 5 Companies Making the Best Use of Facebook

Slate’s The Big Money blog has been pimping out Facebook in the last two days, with a slew of articles about the boom time experienced by the social networking site: Diet Facebook for Your Phone Time Spent on Facebook Is Soaring Is Facebook Beating Google on Traffic? Gift Cards Could Be Big on Facebook But a passage on their Facebook Top 50 listing made me think twice about the top corporate facebook... [Read more]

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