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Latest Blog Post

Reignite the Flame: 5 Tactics for Gaining Customer Retention

Modern B2B companies know the struggle is real when it comes to maintaining a consistent flow of new business opportunities, as approximately 79% of marketing leads never convert into sales (source: MarketingSherpa). But preceding the purchasing stage, at the very brink of the funnel opening—long before discussions of product and price occur—is where the magic really happens. Think about it: at one point in time, your current customers were prospects too, whose attention you caught somewhere along the way with your branding or content to display your unique value proposition. Let’s dig a little deeper here.

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