How Do You Define Event Technology?

The measure of good event technology is not solely dependent on features and benefits, but rather on the people that can understand and apply that technology. Event technology isn’t an easy thing to define since it’s always evolving, but a short article from Jack Morton manages to describe “integrated event technology” quite well, and includes things like virtual events, mobile apps, and social... [Read more]

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The Case for Face-to-Face Events

Can webinars, videoconferences, and virtual events really take the place of face-to-face contact? A 2009 Forbes Insight report indicates that executives overwhelmingly prefer face-to-face meetings for building more profitable relationships, citing how they build stronger, more meaningful relationships (85%), they enable the ability to “read” another person (77%), and they allow for greater social... [Read more]

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Cool Visualization: What Do You Suggest

The increasing complexity of data and information on the internet is a driving force behind the growing infographic communities and visualization technologies that are surfacing. Information graphics are visual representations of information, data, and knowledge, and are used to translate complex information into simplified images.  The amazing Charting the Beatles project is a great example. Wordle... [Read more]

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5 Reasons For Embracing Hybrid Events

It’s no secret that the internet has revolutionized marketing – and event marketing is no exception.  Traditional event marketing is out, hybrid event marketing is in. GPJ released an insightful whitepaper called Hybrid Events – Blending Digital and Physical Experiences that explores why and how digital is becoming more and more integrated with event and experiential programs. Here are five... [Read more]

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The Death of Websites, The Rise of Publishing Platforms

Building our WordPress site has taught me one thing:  it is now as easy to create content as it is to consume it. Corporate websites are dead:  anybody can create a typical, boring, glorified brochure style website.  Want a blog?  Swing over to blogger and you can do it for free.  Want to tweet?  Go for it.  You don’t need to be a good writer, or a good designer, or an interesting person to... [Read more]

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8 Ways CRM Benefits our Marketing Agency

Yesterday the Brads, Kelly, and Erika attended the conference The Art Of Marketing (Seth Godin was a speaker!) with our colleagues at Navantis, a technology company responsible for building our Customer Relationship Management (CRM) system.  Navantis was there promoting Microsoft Dynamics CRM, a technology platform that’s become the central hub of all our agency activities. CRM is our secret weapon. ... [Read more]

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2010 Virtual Event Market Outlook Report

Last week GPJ and VirtualEdge released the massively interesting 2010 Virtual Market Outlook Report which shows that virtual meetings and events are flourishing as traditional forms of event marketing benefit from the live blogging, twitter, and social media explosion of the past year. Here are some key findings: 39% of respondents anticipate an increase in their virtual meeting and event budget in... [Read more]

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