Starshot is a marketing agency focused on the customer experience. We specialize in event marketing, demand generation and digital marketing programs for some of the world’s most successful brands.
High performance strategies
balancing inbound, outbound
and live tactics
Optimized mix of digital
strategies from toe in the
water to the deep dive
Customer self-service can be as frustrating as it is fabulous. Who hasn’t smugly sailed passed a long line because you checked-in the night before? In fact, 57% of people now use self-service check-in for their flights. The more we embrace self-service as companies and customers, the more intuitive and robust an experience it becomes, offering us choices in communication and access at our fingertips.
Self-service is a growing industry with the market for its software at just under $1.5 billion (ABG research). Smart companies aren’t looking at self-service as a way to cut down on the costs of human assets, but as a way to offer choice to their customers. View post