Starshot - Strategic Marketing, Communications, Events
Starshot is the source for leading thought, capabilities, and solutions in strategic marketing, communications and events.
We Rocked WPC 2010!
After fully resting from my DC trip, I wanted to share some of my experiences at Microsoft’s Worldwide Partner Conference (WPC), July 11-15 – Washington, DC. For those of you who are not familiar, here is the run down for WPC: 5 days, 130 Countries represented, 10,000 meetings scheduled, 14,000 attendees, 500 sessions, keynotes by Steve Balmer, Eric Gales, Alison Watson, Jon Roskill and... [Read more]
Great Big Sea + Microsoft + Starshot = Awesomeness
Great Big Sea played the best show in town last night at the Hard Rock Café in Washington DC. Brad D., Kelly, and Erika were there and they got some video footage, check it out (sorry for the bad quality): Starshot invited Alan Doyle and the good old Canadian boys to play for the Canadian Microsoft Partners attending the huge Microsoft Worldwide Partner Conference as part of our ongoing event production... [Read more]
3 New Ways to Use Twitter at Live Events
Jay Baer wrote a fascinating article over at the Social Media Examiner, covering BlastFollow, Twapper Keeper, and Tweetboard. Massively relevant to any event marketer. Here’s an excerpt: If you use Twitter, chances are you’ve tweeted from a live event. But there’s so much more Twitter can offer. In this article, I’ll share three secrets you’ve likely never heard of… But first,... [Read more]
Big Crazy Youtube Creativity Contest
Let’s face it. Youtube hasn’t really contributed anything substantial to the world of art, movies, or music. Except maybe Justin Bieber (ha!). But a new competition promises to change Youtube’s reputation of being a lowbrow bastion of crotch shots, fanboy comment rage, and annoying pop sensations. Youtube, along with the Guggenheim Foundation, Hewlett-Packard, and Intel announced an international... [Read more]
Starshot Preparing for G20: Lake Flooded, Tasers Charged, Kevin Ellis Hired
Starshot today assured the public that the growth, change and forward momentum experienced in this the company’s 10th anniversary will not be negatively influenced by the G20, and that preparations related to the event were almost complete. “We have taken every precaution to prepare for the G20,” said Starshot Managing Partner Brad Friesen. With security forces enhanced, a smaller version... [Read more]
Cell Sleeper, Will You Still Feed Me?
Washington-based Pew Research Centre released a report providing a fascinating profile of the millennial generation – that portion of America “making the passage into adulthood at the start of a new millennium.” As the largest group supporting Barak Obama in 2008, this most confident, liberal minded and ethnically diverse generation in American history provides this seasoned communicator some... [Read more]
Seth Godin’s Challenge to the Event Industry
In a recent blog post, Seth Godin writes about a killer iPad app that would revolutionize the way we conduct meetings. But the app (should someone decide to build it) could also have huge impacts on the world of conferences, sales events, webinars, and event marketing in general. His idea sprung from an experience we’re all familiar with: sitting in a room for hours at an unproductive meeting. ... [Read more]




Zen and the Art of Conference Marketing – Step 7
4 Cool Visualizations of Starshot.com
Video: The Best and Worst of TEDTalks
2010 Webby Award Winners Announced
5 Infographics For Event Marketers
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