Play Reel

Channel Marketing That Delivers —Results You Can Trace

The channel is complex. Data is essential. Starshot designs, manages, and scales partner programs that turn activity into proven line of sight to pipeline.

Our Core Capabilities

Turn channel complexity into measurable growth—clear visibility, structured execution, and outcomes you can track.

01
Distribution Fund (DF) Management

Expert oversight of your channel investment with complete visibility and accountability. We know where your DF goes—tracking spend, delivering insights, and ensuring results.

02
Scalable Partner Programs

Results delivered across hundreds of partners. Whether you need comprehensive partner lifecycle management or targeted campaigns, we design solutions that grow with your business.

03
Demand & Lead Generation

Full-funnel programs built for performance. From awareness to won revenue, we consistently deliver campaign value tracked against real-time results.

04
ROI Driven

We speak ROI. Timely deliverables and proof of performance with results, leads, and pipeline tracked across partner, campaign, and program levels.

05
AI Enabled
In an AI world, execution is cheap. Proof is everything.
AI has made producing content, campaigns, and decks nearly free — which means output no longer commands value. What’s scarce now is proof-of-value: tracing every channel dollar to the pipeline it created. That’s our work. We pair white-glove judgment with plug-and-play efficiency, so you move fast without giving up the attribution that makes a program worth funding.

Supporting the Entire Partner Lifecycle

We lead with trust, creativity, and kindness - because how we work matters as much as what we deliver.

Meet our team

01

Recruit

  • Value proposition development
  • Timely communication strategies
  • Partner loyalty programs

02

Onboard

  • Always-on resources
  • Kick-off sessions
  • Enablement & incentive programs

03

Ongoing Engagement

  • Newsletters and webinars
  • Industry trends and updates
  • Community building

04

White-Glove or One-to-Many Support

  • Pipeline calls and opportunity management
  • Trusted advisor relationships
  • Insights and analytics
  • Expert enablement sessions

05

Lead Generation & Appointments

  • Strategic events
  • Content creation
  • Podcasts and video
  • Social media and awareness campaigns

Big Stages.
Bigger Results.

Turning campaigns, partnerships, and content into measurable pipeline growth.

Case study 1

Scaling co-branded demand generation across 24 partners in 6 months

Challenge

Building a repeatable, co-branded campaign model that could deliver qualified leads and product awareness across key verticals — without sacrificing quality or consistency at scale.

Solution

A structured campaign framework was developed and deployed across 24 partner campaigns, combining digital ads, targeted emails, landing pages, and sales enablement tools into a cohesive, repeatable system. Each campaign was co-branded and tailored to partner priorities while operating under a unified strategic model, enabling speed and scale without starting from scratch each time.

What we did

  • Repeatable co-branded campaign framework built for scale
  • Digital advertising across partner audiences
  • Targeted email campaigns with landing page integration
  • ABM strategy driving qualified lead generation
  • Sales enablement tools aligned to partner priorities
  • 24 campaigns executed consistently over 6 months

Results

  • 24 partners activated in 6 months
  • 48 BANT appointments generated
  • 526 ABM-qualified leads (MQLs)
  • 12K+ landing page visits (7K unique)
  • 51K emails delivered | 30.4% avg open rate | 24% CTO rate
  • 2M+ ad impressions | 895K clicks
  • 90K avg ad impressions per partner

Case study 2

Driving net-new pipeline through immersive partner and customer experiences

Challenge

Accelerate opportunities to drive net-new business and enable partners to grow their AI practice by connecting key enterprise AI partners with their customers through high-value, sought-after experiences.

Solution

A series of exclusive sporting and social events were designed to showcase the combined value of a leading hardware and AI platform as the premier business partner in enterprise AI. Events were curated to attract priority partners and their customers, creating a high-engagement environment for relationship building and pipeline acceleration.

What we did

  • Exclusive event series designed around high-demand sporting and social experiences
  • Partner and customer targeting focused on priority enterprise AI accounts
  • End-to-end event execution across 20 activations in the program period
  • Pipeline generation strategy aligned to partner AI practice growth

Results

  • 16 partners activated, including 3 distributors
  • 20 events executed
  • 172 customer attendees
  • 154 partner attendees
  • $331M+ total pipeline opportunity
  • 473:1 ROI
  • 92% average attendance versus registration

Case study 3

Positioning two global tech leaders as AI innovators across a 16-partner ecosystem 

Challenge

Orchestrating a cohesive AI narrative across two major technology brands and 16 high-profile growth partners —while integrating sales specialists and stakeholders directly within partner teams to deliver measurable pipeline impact at scale.

Solution

A coordinated, multi-partner campaign was built to drive awareness and demand from top of funnel through to sales opportunity. Custom content was developed for each partner, spanning podcasts, eBooks, infographics, and whiteboard videos, ensuring messaging resonated across audiences and channels while keeping both brands' AI leadership positioning front and center.

What we did

  • Multi-partner campaign strategy balancing two global tech brands and 16 partner priorities
  • Custom content production including podcasts, eBooks, infographics, and whiteboard videos
  • Integrated sales specialists and brand stakeholders within partner teams
  • Full-funnel media execution driving awareness through to sales opportunity
  • Coordinated partner engagement across 16 accounts simultaneously

Results

  • 52:1 marketing pipeline return
  • 19:1 sales opportunity pipeline
  • 26M impressions
  • 17% CTR / 32% Click to open rate in media
  • 16 partners activated

The Customer Journey We Orchestrate

Awareness

Webinar,
event,
microsites

01

  • Teams
  • Ads
  • Seo
  • Content
  • Social

Engagement & Education

Webinar,
events,
microsites

02

  • Demand
  • Events
  • Platform

Consideration

Tools,
Configuration,
Sales content

03

  • Platforms
  • Demand

Conversion

Sales Handoff,
quoting tools

04

  • Demand
  • Platform

Post-Sale & Advocacy

Portal,
Events,
customer stories

05

  • Platforms
  • Events

Always-On Channel Solutions

Plug-and-play speed, white-glove judgement - high-quality campaigns and events that deploy fast without losing the attribution that proves them out.

Book a free consultation

Easy Access

Always-on access to approved campaigns and events

Marketplace Options

Offerings starting at $10k

Pre-Built Campaigns

Marketing campaigns and events with messaging, ROI, and deliverables decided by you

Simplified Funding

Remove funding complexity from partners’ hands

Real-Time Insights

In-portal reporting and data with access to engagement, lead tracking, and ROI

Faster Time-to-Market

Reduce cycles and accelerate campaign deployment

Free Up Your Team

Eliminate the heavy lift to get activities up and running

Global Reach

Localization across regions

We reduce go-to-market friction, align teams and channels, and turn strategy into systems that scale.

We Help You Grow and Sell More

We lead with trust, creativity, and kindness—because how we work matters as much as what we deliver.

We turn channel marketing into a growth engine that’s flexible and aligned with sales.

Reduce cycles from weeks to hours in planning.

DF
Growth

We know where your DF goes. We track the spend, deliver insights, and ensure results.

Removing Barriers to Channel Success

Scalable partner programs; individual campaigns. Results delivered across hundreds of partners

Explore campaigns

Results, Leads, and Pipeline

Tracked across partner, campaign, and program.

Testimonials

Client Approval

“Starshot’s attention to detail, creativity and impeccable organizational skills truly sets them apart.”

Adam Smith

CEO, Company

“Starshot’s attention to detail, creativity and impeccable organizational skills truly sets them apart.”

Adam Smith

CEO, Company

“Starshot’s attention to detail, creativity and impeccable organizational skills truly sets them apart.”

Adam Smith

CEO, Company

“Starshot’s attention to detail, creativity and impeccable organizational skills truly sets them apart.”

Adam Smith

CEO, Company

“Starshot’s attention to detail, creativity and impeccable organizational skills truly sets them apart.”

Adam Smith

CEO, Company

Testimonials

Why Our Clients Choose Us

"Starshot has best in class reporting and data."

"I trust Starshot to deliver real results and not just pocket the revenue."

"It was a fantastic event with mind blowing activities to choose from and special access to rooftop was amazing. I enjoyed the balance of free time, training and group events."

"Overall, these events produce a great experience for our customer. Thank you so much!"

"Kudos to the Starshot team…great group of people who work really hard. Awesome!"

"Starshot’s attention to detail, creativity and impeccable organizational skills truly sets them apart."

"LOVE this Team! It is so refreshing to work with your team. Wish we could always work with the Starshot team."

"This was the best event that I have attended in my 24 years at HP."

Take the Next Step

Let’s connect. A quick conversation is the first step to finding the right solution for you.