Demand Generation Video Catalog

Podcast-style videos give your brand space to go deeper on complex topics. Build trust by showcasing the people behind your expertise, with the option to include a professional moderator to drive valuable discussion. Designed as standalone episodes or scalable series, this format supports long-term demand programs and thought leadership strategies.  

Customer story videos feature real customers sharing their experience, challenges, and outcomes. Filmed on location, this format builds powerful credibility and helps prospects see tangible proof of your solution’s impact. 

Educate buyers and generate qualified engagement at scale.  Webinars provide a platform to explore topics in depth while capturing high-intent audience engagement. This format positions your team as experts while creating valuable content that can be repurposed across your demand generation ecosystem. 

Recorded virtually or in person, expert to-camera (or talking head) videos feature your executives, subject matter experts, or reps speaking directly to the audience. This format builds credibility and human connection, making it one of the most effective tools for communicating perspective, expertise, and leadership. 

Influencer videos leverage trusted industry voices, creators, or personalities to communicate your message in an authentic, relatable way. By pairing your brand with a respected external voice, this format increases credibility, reach, and audience trust—while tapping into established communities and networks. These videos are designed to feel organic, not overly branded, while still driving strategic messaging and demand. 

Cameo videos are short, personalized, direct-to-camera messages designed for 1:1 or 1:few engagement. This format creates a powerful human connection and feels personal, authentic, and highly relevant to the recipient. Used for prospecting, event invitations, post-meeting follow-ups, and social selling, cameo videos drive higher response rates, stronger relationships, and more meaningful engagement than traditional email or static content. 

Whiteboard explainer videos use custom animation to simplify complex ideas, products, or workflows. This format is ideal for educating prospects quickly and consistently—especially when your offering requires explanation before evaluation. t

Text-based videos use motion graphics, typography, and animation to communicate key messages quickly—ideal for capturing attention and reinforcing campaign messaging in a highly efficient format. 

Stock footage videos combine curated visuals, motion graphics, and voiceover to communicate ideas quickly and effectively. This format is ideal when you want speed, flexibility, or need to visualize concepts beyond what can be filmed directly.