Marketing, Reengineered for the Full Journey
Starshot helps B2B tech companies go to market faster – with less chaos, better pipeline attribution, and the data to prove it.
Let’s collaborate
Starshot is a B2B marketing agency for tech companies. We design and run the marketing systems — demand generation, sales enablement, channel, and events — that turn go-to-market effort into predictable pipeline. We build the B2B marketing engine that turns tech go-to-market into pipeline. Strategy, demand, enablement, channel, and events — designed as one system, not a stack of tactics.
Global Offices in 3 Countries
With clients across North America and Europe, we scale alongside you, wherever you are.
Chicago
Starshot Ventures
742 N LaSalle Dr. Suite 500 Chicago, Illinois 60654
Toronto
Starshot Ventures
3555 Lake Shore Blvd. W Toronto, Ontario M8W 1P4
Dublin
Starshot Ventures
Address TBD
The team that brings ideas to life
Starshot brings together multidisciplinary talent across strategy, creative, and technology to deliver programs that work.
Jennifer WatersÂ
Chief Executive OfficerÂ
Lien Truong
Chief Operating OfficerÂ
Leela Connors
Vice President, Client Enablement – Channel & Demand
John Hillis
Vice President, Channel Demand – Channel & Demand
Ann McDermott
Director, EMEA – Operations
Liz Reddick
Director, Events
Courtney Link
Creative Director + Studio Lead
The team that brings ideas to life
Starshot brings together multidisciplinary talent across strategy, creative, and technology to deliver programs that work.
Chief Executive Officer
Jennifer Waters
Jennifer Waters is a sales and marketing leader with a passion for building relationships, forging partnerships, and driving growth. As CEO of Starshot, she has led the agency through record revenue, expanded into new markets, and grown a high-performing team across multiple disciplines. Based in Toronto, Jennifer blends strategic vision with hands-on leadership—implementing innovative marketing platforms, championing AI adoption, and delivering data-driven strategies that create lasting impact for global technology clients.
Chief Operating Officer
Lien Truon
As Starshot’s Chief Operating Officer, Lien Truong keeps the agency running like a well-oiled machine. Based in Toronto, she oversees everything from resource planning and team forecasting to hitting billable utilization targets. With a sharp eye for detail and a knack for keeping projects and people on track, Lien makes sure our teams have what they need to deliver exceptional work—on time and on budget.
Vice President, Client Enablement – Channel & Demand
Leela Connors
Leela Connors is a marketing pro who knows how to turn big ideas into results. She leads our Chicago office, working with some of the most recognizable names in tech. Leela brings a blend of creativity, strategic insight, and hands-on experience to solving today’s toughest sales and marketing challenges.
Vice President, Channel Demand – Channel & Demand
John Hillis
John Hillis is a builder at heart—whether it’s teams, products, campaigns, or brands. With more than 20 years of experience in strategic leadership across B2B enterprise SaaS and B2C, he’s helped some of Canada’s top brands grow and thrive. Known as a catalyst for growth and change, John blends strategic thinking with a customer-first mindset, leading teams to deliver marketing that drives real results.
Director, EMEA – Operations
Ann McDermott
Ann McDermott leads Starshot’s EMEA operations from our Dublin office, opened in 2025 to expand our global reach. With over 20 years in the marketing world—and experience at top agencies in London and Dublin—she’s delivered award-winning campaigns for brands like Dell, Pepsi, Google, Nokia, and Volkswagen. Ann is passionate about ROI, speed to market, and making every marketing dollar work harder, leveraging AI and global campaign strategies to drive measurable results.
Director, Events
Liz Reddick
Liz Reddick brings years of experience in marketing communications and a talent for creating memorable brand experiences. Based in Toronto, she leads Starshot’s Events practice, designing and delivering programs that connect technology brands with their audiences in meaningful ways. With a background spanning advertising, integrated marketing, and corporate communications, Liz combines creativity with a practical focus on results—making every event an opportunity to drive engagement and impact.
Creative Director + Studio Lead
Courtney Link
Courtney Link leads a 40+ person team of project managers, designers, and developers, delivering creative solutions that make an impact. Based in Toronto, she oversees content creation for custom learning and sales incentive platforms, demand generation campaigns, and events in the B2B tech space. Courtney thrives on blending creativity with strategy to bring big ideas to life and help clients stand out in competitive markets.
We unify strategy across content, campaigns, and platforms into one integrated system built for scale
Services designed for growth.
Sales & Channel Enablement
Sales enablement driving business and built to scale.
Explore custom platforms
Content & Creative
A full suite of creative capabilities designed to bring your story to life—from concept and content to digital experiences and production.
Testimonials
Why Our Clients Choose Us