Greek Philosophers & Persuasive Marketing
Ancient Greek philosophers characterize persuasion as displaying three primary qualities. The first quality is that of trust. This is typified by an earned reputation based on past experience and performance. A modern analogy is that you would prefer a heart surgeon who has completed hundreds of operations much more than you would trust a heart […]
Ten Thoughts to Ponder for Every Aspiring Leader
As you enter the day, keep in mind that culture and results are like water. Water always flows downward, dripping from the head onto the rest of the body. If you expect results then you must set the tone. Here are ten thoughts to ponder for every aspiring leader.…
Keeping the Romance In Your Marketing
Business development and marketing is most often tied towards the end result which is getting the sale. But in keeping with human nature, we default to crossing the finish line and getting the sale in the shortest possible way with the minimal of effort. So our marketing becomes like a bad pick-up artist in a […]
The Five Building Blocks of the Remarkable Marketer
As marketing has moved targets beyond the soft middle ground of mass audiences, more than ever there is a need to stand-out to the taste-makers on the fringes. By focusing on the edges, the marketer today is relying on people to notice and identify with their offering so that they can in turn tell others. […]