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The Starshot blog is where marketers tap into practical guidance, tips and advice on demand generation, event marketing and digital marketing. Our goal is to help you be a better marketer by sharing our experience and what works.
Featured Posts
Become the Only Name in >>>
I get why you want every marketing piece to have an ROI. Technology is all about metrics, and you need to fill the top o...
Email Deliverability
We grazed the subject of email deliverability when we talked about unsubscribers in...
You WANT People to Unsubscribe
Your latest campaign isn’t getting much traction; your conversion rate is low and you’re not seeing a significant RO...
Skewed Questions – Skewed Data
Asking clients – or potential clients – for their input helps build a customer profile and will let you know where p...