Category: Social

Hope Rising! V.I.P. Reception

On November 7, 2012, Starshot helped elevate Hope Rising! to new heights. The second annual benefit concert brought together acclaimed performers Sarah McLaughlin, Annie Lennox and Angélique Kidjo, raising $ 250,000 for The Stephen Lewis Foundation.

Windows 8 Global Launch NYC

For the global launch of Windows 8, Starshot led an exclusive event strategy for key executives, introducing them to the much anticipated Windows 8 release in a strategic, original and unforgettable way. This V.I.P. event experience spanned two days based around the transformation of Times Square into the world’s largest showroom, an immersive art installation […]

Starshot & Hope Rising 2012

Starshot is once again very proud to focus its event program management strength in support of Hope Rising 2012. This spectacular event is the annual mission critical fundraiser for the Stephen Lewis Foundation and will feature Annie Lennox and Angelique Kidjo. Now the most sought-after event ticket in Toronto, Hope Rising 2012 will be presented […]

Brand New Brand

Since 2000 our vision has been to build a different type of agency. Today we remain committed to developing an organization that matters in the lives of our colleagues and our clients and holds a unique industry position. We have always enjoyed presenting a challenging and highly creative face to the world, one that reflects […]

30 Minutes of Powerful Brainstorming De-constructed

At Starshot, we have long held the idea that creative is not a department in our business.  We are also on a quest to vanquish unnecessary bureaucracy with a particular focus on the time killing consequences of corporate meeting culture. So where does the brainstorm fit between this? Brainstorms can be highly valuable or an utter […]

Why WordPress is Disruptive

In the wake of Steve Job’s passing, the term ‘disruptive technology’ has been thrown about in reference to the iPhone, and how it changed the smartphone industry. Disruptive technology is a term coined by Clayton M. Christensen that describes a real innovation, one that creates a new market and value network, and that fundamentally changes […]

The Five Building Blocks of the Remarkable Marketer

As marketing has moved targets beyond the soft middle ground of mass audiences, more than ever there is a need to stand-out to the taste-makers on the fringes. By focusing on the edges, the marketer today is relying on people to notice and identify with their offering so that they can in turn tell others. […]

Use Lateral Thinking to Light Your Creative Fire

Let me start by telling a quick story from Turkey in the time of the great statesman, Mustafa Ataturk.  During his period as President of Turkey in the early 1900’s, Ataturk established a series of policy reforms so that Turkey could transform into a modern, westernized and secular nation-state. To accelerate the separation of state […]