Starshot & Hope Rising 2012
Starshot is once again very proud to focus its event program management strength in support of Hope Rising 2012. This spectacular event is the annual mission critical fundraiser for the Stephen Lewis Foundation and will feature Annie Lennox and Angelique Kidjo. Now the most sought-after event ticket in Toronto, Hope Rising 2012 will be presented […]
Welcome to the Season of XD
We’ve had a long and very hot summer at Starshot. Temperature records outside have mirrored new heights for the number and type of programs we delivered our clients. We also took the opportunity to dive into a number of strategic internal operational enhancements and team training programs to ensure we are primed, agile, and expert […]
Greek Philosophers & Persuasive Marketing
Ancient Greek philosophers characterize persuasion as displaying three primary qualities. The first quality is that of trust. This is typified by an earned reputation based on past experience and performance. A modern analogy is that you would prefer a heart surgeon who has completed hundreds of operations much more than you would trust a heart […]
Reproductive Thinking
We are programmed for safety and survival and are drawn to repetition. Opting for the known and comfortable has kept us close to the fire and the wolves at bay. Today we follow our daily routes to and from work. We buy favourite brands uniformly designed for availability, recognition and consumption. Then, following the commute, […]
Ten Thoughts to Ponder for Every Aspiring Leader
As you enter the day, keep in mind that culture and results are like water. Water always flows downward, dripping from the head onto the rest of the body. If you expect results then you must set the tone. Here are ten thoughts to ponder for every aspiring leader.…
Keeping the Romance In Your Marketing
Business development and marketing is most often tied towards the end result which is getting the sale. But in keeping with human nature, we default to crossing the finish line and getting the sale in the shortest possible way with the minimal of effort. So our marketing becomes like a bad pick-up artist in a […]
Unlocking the Sweet Serendipity of Ideas
It is interesting how frequently the concept of being creative is thought of as an abstract moment in time. As if this process is a tap that can be turned on and off at will by the legions of creative-types whose sole responsibility is to daydream the next big idea. The act of generating creative […]
Why WordPress is Disruptive
In the wake of Steve Job’s passing, the term ‘disruptive technology’ has been thrown about in reference to the iPhone, and how it changed the smartphone industry. Disruptive technology is a term coined by Clayton M. Christensen that describes a real innovation, one that creates a new market and value network, and that fundamentally changes […]
The Five Building Blocks of the Remarkable Marketer
As marketing has moved targets beyond the soft middle ground of mass audiences, more than ever there is a need to stand-out to the taste-makers on the fringes. By focusing on the edges, the marketer today is relying on people to notice and identify with their offering so that they can in turn tell others. […]
Use Lateral Thinking to Light Your Creative Fire
Let me start by telling a quick story from Turkey in the time of the great statesman, Mustafa Ataturk. During his period as President of Turkey in the early 1900’s, Ataturk established a series of policy reforms so that Turkey could transform into a modern, westernized and secular nation-state. To accelerate the separation of state […]