When LinkedIn first made its appearance back in 2003, I was convinced that it was destined to be at best a peer-to-peer business social networking service – at worst… a glorified job seeking site. Fast forward to today, and LinkedIn has proven to be an integral tool in creating a business presence – whether you’re a start-up or a Fortune 500 company.
Twitter allows businesses access to market to more than 320 million monthly active users around the world. That’s roughly the population of the United States. Any business today that is looking to reach out to end users or other businesses needs to understand the value that Twitter represents. So, how do you connect to this large network?
Social media is quickly becoming the great equalizer when it comes to business. In essence any company can make a significant impact… if they know what they’re doing.
For example, let’s look at Facebook. What makes one company “likeable” versus another who may struggle to get their message out? The answers may surprise you. Here are 7 things you can do to be a Facebook force to contend with.
We already know that cloud computing is here as more and more people are accessing their work from multiple devices on-the-go. These days we can get the job done no matter where we are (you can’t escape work now, even if you’re on the golf course). Could it be possible the cloud will continue on […]
Starshot is thrilled to announce a new partnership with the Toronto Fashion Incubator (TFI) and its’ acclaimed New Labels program. Starshot will be responsible for developing new corporate partnerships on behalf of the TFI organization and its’ world class designers and entrepreneurs.
As the landscape of engagement evolves, one constant still rings true. Email. It is still here and every possible marketing research trends shows that email marketing is not going away anytime soon.
What it means to be an agency has changed irreversibly driven by the accessibility of powerful marketing tools and the wholesale empowerment of the customer. Traditional models aren’t changing, they are long-dead and they suffered a gory, ham-fisted demise. Good riddance we say.
Any organization can benefit from making traffic management a core discipline. By implementing simple time forecasting and time tracking, the end result is a high performance team that is motivated by more meaningful work and a spirit of productivity.
Lead of Starshot’s Demand Generation practice, Angie Anderson looks beyond immediate client needs to anticipate long-term business objectives. An equal mix of visionary, motivator and competitive athlete, Angie tackles everything with her signature gusto.
For the global launch of Windows 8, Starshot led an exclusive event strategy for key executives, introducing them to the much anticipated Windows 8 release in a strategic, original and unforgettable way. This V.I.P. event experience spanned two days based around the transformation of Times Square into the world’s largest showroom, an immersive art installation […]