Garbage Out, Nothing In
The goal is always to make sure you get solid leads from a campaign. If your previous campaigns haven’t been performing up to snuff, the first thing we’re likely to look at is the quality of content you’re offering. They won’t give you their email to download some generic pdf. Nor to watch a webinar […]
The evolution of Email Marketing
As marketers, our tactics continue to evolve with how we conduct and attract business. With a multitude of options at our fingertips for information sharing and driving brand awareness, it can sometimes feel uncertain where to begin to focus our efforts. And while social media is definitely hot and on the rise, email marketing is […]
Purpose or Perish
A little while ago, we talked about the difficulty of predicting where the customer would focus their attention. Now, let’s granulate that view to better predict the type of media that will produce real conversions. Everybody talks about how they produce media with impact. It’s an easy cliché to pull out for a pitch. Managing […]
360° of Marketing
You are a marketer, trying to find an agency as a helping hand to execute your campaign. You have multiple options on the table but are having a difficult time choosing an agency that would be the best fit for your needs. You are stuck between choosing agencies who are full service/integrated or highly specialized. […]
Brevity
Lead with your most important message. Don’t waste time on long introductions. Listen, this isn’t the 1800s anymore. People used to have time to spend the first thirty pages of a novel reading about a black horse standing in a field at night before the actual plot got started. Life moves faster now. You’re busy, […]
The ROI of CRM
NPS, CPL, B2B… in our world of sales and marketing jargon the acronyms are endless! One you might want to pay special attention to (if you’ve not already) is CRM— Customer Relationship Management. CRM acts as a one stop shop functioning as a data hub, sales tracker, and reporting tool all in one and is an essential […]
The New Golden Age of Video
In a world where business sells to business… The first things that leap to mind when we talk video on the internet are either pirated big budget features, painful accidents for teenagers to guffaw at or the omnipresent cute animals doing humanish things. So is there any value in video aimed at B2B?
The Slippery Shopper
I don’t need to tell you that the customer is a slippery fish. You’re here because you know that and you need to stay on top of the game. You know that every year consumers come to the checkout a little more informed by product spec-sheets and customer reviews. It’s been a long journey since […]
Thinking About Omni-Channel?
Omni-Channel is a term you’ve probably heard a lot over the past few years. It may sound like the buzz word du jour, but it’s changing the way companies work whether they’re selling pucks, trucks, or ducks. It’s kind of a big deal, really.
But what does it mean for your business? In a nutshell, it’s reaching your customers on their terms. You need to anticipate buying behavior and being ready… and you can bet your competition is already doing it!
The App-wardly Mobile
When I was young, I knew people who would just leave the television on one channel because they couldn’t find the remote control. Now sometimes I can see the remote in front of me but don’t want to bend forward to pick it up so I just change the channel with an app on my phone.