3 Simple Social Techniques
Your big announcements are important in social media but you need to make sure you build an audience to hear them. We aren’t diving into the weeds of social strategy here. I just want to touch on three key things that might be holding back some companies who know they haven’t been doing social media […]
Garbage Out, Nothing In
The goal is always to make sure you get solid leads from a campaign. If your previous campaigns haven’t been performing up to snuff, the first thing we’re likely to look at is the quality of content you’re offering. They won’t give you their email to download some generic pdf. Nor to watch a webinar […]
The evolution of Email Marketing
As marketers, our tactics continue to evolve with how we conduct and attract business. With a multitude of options at our fingertips for information sharing and driving brand awareness, it can sometimes feel uncertain where to begin to focus our efforts. And while social media is definitely hot and on the rise, email marketing is […]
Purpose or Perish
A little while ago, we talked about the difficulty of predicting where the customer would focus their attention. Now, let’s granulate that view to better predict the type of media that will produce real conversions. Everybody talks about how they produce media with impact. It’s an easy cliché to pull out for a pitch. Managing […]
Behind the Festival Glamour
There’s an idea that there are only winners and losers. The idea that in order for you to succeed, someone else must fail. But sometimes it really pays to step back and say, “What happens if we focus on making sure everybody gets what they need?” The most cinematic time of the year Festival season […]
Inside the Space Van
There’s a difference between obsessive behavior and true passion. Passion spills out. It enhances every faction of your life and everything you’re passionate about, in turn, informs what we do from day to day. Passion will keep you going when obsession has long worn out. It’s that passion that makes you able to plow through […]
How the Internet of Things Will Change Your Business
I get excited when I see all the new “Internet of Things (IoT)” gadgets that I can adorn my home with – whether it’s temperature control systems, home security, or a toaster that can efficiently toast my morning bagel. And it’s growing by leaps and bounds: according to a Gartner Report, 6.4 Billion Connected “Things” […]
Brevity
Lead with your most important message. Don’t waste time on long introductions. Listen, this isn’t the 1800s anymore. People used to have time to spend the first thirty pages of a novel reading about a black horse standing in a field at night before the actual plot got started. Life moves faster now. You’re busy, […]
The ROI of CRM
NPS, CPL, B2B… in our world of sales and marketing jargon the acronyms are endless! One you might want to pay special attention to (if you’ve not already) is CRM— Customer Relationship Management. CRM acts as a one stop shop functioning as a data hub, sales tracker, and reporting tool all in one and is an essential […]
The New Golden Age of Video
In a world where business sells to business… The first things that leap to mind when we talk video on the internet are either pirated big budget features, painful accidents for teenagers to guffaw at or the omnipresent cute animals doing humanish things. So is there any value in video aimed at B2B?