Keeping the Romance In Your Marketing
Business development and marketing is most often tied towards the end result which is getting the sale. But in keeping with human nature, we default to crossing the finish line and getting the sale in the shortest possible way with the minimal of effort. So our marketing becomes like a bad pick-up artist in a […]
Unlocking the Sweet Serendipity of Ideas
It is interesting how frequently the concept of being creative is thought of as an abstract moment in time. As if this process is a tap that can be turned on and off at will by the legions of creative-types whose sole responsibility is to daydream the next big idea. The act of generating creative […]
The Five Building Blocks of the Remarkable Marketer
As marketing has moved targets beyond the soft middle ground of mass audiences, more than ever there is a need to stand-out to the taste-makers on the fringes. By focusing on the edges, the marketer today is relying on people to notice and identify with their offering so that they can in turn tell others. […]
Use Lateral Thinking to Light Your Creative Fire
Let me start by telling a quick story from Turkey in the time of the great statesman, Mustafa Ataturk. During his period as President of Turkey in the early 1900’s, Ataturk established a series of policy reforms so that Turkey could transform into a modern, westernized and secular nation-state. To accelerate the separation of state […]