Lead with your most important message. Don’t waste time on long introductions. Listen, this isn’t the 1800s anymore. People used to have time to spend the first thirty pages of a novel reading about a black horse standing in a field at night before the actual plot got started. Life moves faster now. You’re busy, […]
When LinkedIn first made its appearance back in 2003, I was convinced that it was destined to be at best a peer-to-peer business social networking service – at worst… a glorified job seeking site. Fast forward to today, and LinkedIn has proven to be an integral tool in creating a business presence – whether you’re a start-up or a Fortune 500 company.
Twitter allows businesses access to market to more than 320 million monthly active users around the world. That’s roughly the population of the United States. Any business today that is looking to reach out to end users or other businesses needs to understand the value that Twitter represents. So, how do you connect to this large network?
Social media is quickly becoming the great equalizer when it comes to business. In essence any company can make a significant impact… if they know what they’re doing.
For example, let’s look at Facebook. What makes one company “likeable” versus another who may struggle to get their message out? The answers may surprise you. Here are 7 things you can do to be a Facebook force to contend with.
As the landscape of engagement evolves, one constant still rings true. Email. It is still here and every possible marketing research trends shows that email marketing is not going away anytime soon.
What it means to be an agency has changed irreversibly driven by the accessibility of powerful marketing tools and the wholesale empowerment of the customer. Traditional models aren’t changing, they are long-dead and they suffered a gory, ham-fisted demise. Good riddance we say.
Starshot’s listings of the best songs of Spring 2013. The songs that are filling the hallways and headphones of our agency.
Ancient Greek philosophers characterize persuasion as displaying three primary qualities. The first quality is that of trust. This is typified by an earned reputation based on past experience and performance. A modern analogy is that you would prefer a heart surgeon who has completed hundreds of operations much more than you would trust a heart […]
We are programmed for safety and survival and are drawn to repetition. Opting for the known and comfortable has kept us close to the fire and the wolves at bay. Today we follow our daily routes to and from work. We buy favourite brands uniformly designed for availability, recognition and consumption. Then, following the commute, […]
At Starshot, we have long held the idea that creative is not a department in our business. We are also on a quest to vanquish unnecessary bureaucracy with a particular focus on the time killing consequences of corporate meeting culture. So where does the brainstorm fit between this? Brainstorms can be highly valuable or an utter […]