Any organization can benefit from making traffic management a core discipline. By implementing simple time forecasting and time tracking, the end result is a high performance team that is motivated by more meaningful work and a spirit of productivity.
Lead of Starshot’s Demand Generation practice, Angie Anderson looks beyond immediate client needs to anticipate long-term business objectives. An equal mix of visionary, motivator and competitive athlete, Angie tackles everything with her signature gusto.
Since 2000 our vision has been to build a different type of agency. Today we remain committed to developing an organization that matters in the lives of our colleagues and our clients and holds a unique industry position. We have always enjoyed presenting a challenging and highly creative face to the world, one that reflects […]
Ancient Greek philosophers characterize persuasion as displaying three primary qualities. The first quality is that of trust. This is typified by an earned reputation based on past experience and performance. A modern analogy is that you would prefer a heart surgeon who has completed hundreds of operations much more than you would trust a heart […]
We are programmed for safety and survival and are drawn to repetition. Opting for the known and comfortable has kept us close to the fire and the wolves at bay. Today we follow our daily routes to and from work. We buy favourite brands uniformly designed for availability, recognition and consumption. Then, following the commute, […]
As you enter the day, keep in mind that culture and results are like water. Water always flows downward, dripping from the head onto the rest of the body. If you expect results then you must set the tone. Here are ten thoughts to ponder for every aspiring leader.…
At Starshot, we have long held the idea that creative is not a department in our business. We are also on a quest to vanquish unnecessary bureaucracy with a particular focus on the time killing consequences of corporate meeting culture. So where does the brainstorm fit between this? Brainstorms can be highly valuable or an utter […]
Business development and marketing is most often tied towards the end result which is getting the sale. But in keeping with human nature, we default to crossing the finish line and getting the sale in the shortest possible way with the minimal of effort. So our marketing becomes like a bad pick-up artist in a […]
It is interesting how frequently the concept of being creative is thought of as an abstract moment in time. As if this process is a tap that can be turned on and off at will by the legions of creative-types whose sole responsibility is to daydream the next big idea. The act of generating creative […]
In the wake of Steve Job’s passing, the term ‘disruptive technology’ has been thrown about in reference to the iPhone, and how it changed the smartphone industry. Disruptive technology is a term coined by Clayton M. Christensen that describes a real innovation, one that creates a new market and value network, and that fundamentally changes […]