Author: sswpadmin

Traffic Management Isn’t Just for Agencies

Any organization can benefit from making traffic management a core discipline. By implementing simple time forecasting and time tracking, the end result is a high performance team that is motivated by more meaningful work and a spirit of productivity.

Starshot Profile: Angie Anderson

Lead of Starshot’s Demand Generation practice, Angie Anderson looks beyond immediate client needs to anticipate long-term business objectives. An equal mix of visionary, motivator and competitive athlete, Angie tackles everything with her signature gusto.

Ad Industry Converges at MSA’s Technetronica

More than 600 guests from across the advertising industry were welcomed by Microsoft Advertising to The Hoxton on November 7, 2012 for its annual MSA Signature Event, Technetronica. Starshot played host to a coveted crowd of Microsoft’s key accounts, advertising partners and special guests with a neon revival party. Starshot conceptualized an event that would […]

Hope Rising! V.I.P. Reception

On November 7, 2012, Starshot helped elevate Hope Rising! to new heights. The second annual benefit concert brought together acclaimed performers Sarah McLaughlin, Annie Lennox and Angélique Kidjo, raising $ 250,000 for The Stephen Lewis Foundation.

Windows 8 Global Launch NYC

For the global launch of Windows 8, Starshot led an exclusive event strategy for key executives, introducing them to the much anticipated Windows 8 release in a strategic, original and unforgettable way. This V.I.P. event experience spanned two days based around the transformation of Times Square into the world’s largest showroom, an immersive art installation […]

Starshot & Hope Rising 2012

Starshot is once again very proud to focus its event program management strength in support of Hope Rising 2012. This spectacular event is the annual mission critical fundraiser for the Stephen Lewis Foundation and will feature Annie Lennox and Angelique Kidjo. Now the most sought-after event ticket in Toronto, Hope Rising 2012 will be presented […]

Brand New Brand

Since 2000 our vision has been to build a different type of agency. Today we remain committed to developing an organization that matters in the lives of our colleagues and our clients and holds a unique industry position. We have always enjoyed presenting a challenging and highly creative face to the world, one that reflects […]

Greek Philosophers & Persuasive Marketing

Ancient Greek philosophers characterize persuasion as displaying three primary qualities. The first quality is that of trust. This is typified by an earned reputation based on past experience and performance. A modern analogy is that you would prefer a heart surgeon who has completed hundreds of operations much more than you would trust a heart […]

Reproductive Thinking

We are programmed for safety and survival and are drawn to repetition. Opting for the known and comfortable has kept us close to the fire and the wolves at bay. Today we follow our daily routes to and from work. We buy favourite brands uniformly designed for availability, recognition and consumption. Then, following the commute, […]