Everyone wants to be liked (especially Sally Field), so how do you get your customers to really like you? It’s a competitive world out there, and with social media, any failure can be detrimental to a corporation. If you make a mistake, most consumers would have their disappointment spread over the internet faster than Rosanne […]
When it comes to branding, one thing is integral to success: what your customers think. With the rise of the Internet of Things and easier access to your customer base, it should be simple to glean the information needed in order to meet customer expectations. However, many brands do not use the consumer data they’re […]
Every morning I grab my coffee, open my email on my cell phone, and quickly scan through my inbox to see if there’s anything pressing. Then I look through the other stuff… you know, the messages that aren’t from your regularly scheduled associates. Most of the time, I delete the messages without even opening them. […]
I get excited when I see all the new “Internet of Things (IoT)” gadgets that I can adorn my home with – whether it’s temperature control systems, home security, or a toaster that can efficiently toast my morning bagel. And it’s growing by leaps and bounds: according to a Gartner Report, 6.4 Billion Connected “Things” […]
Omni-Channel is a term you’ve probably heard a lot over the past few years. It may sound like the buzz word du jour, but it’s changing the way companies work whether they’re selling pucks, trucks, or ducks. It’s kind of a big deal, really.
But what does it mean for your business? In a nutshell, it’s reaching your customers on their terms. You need to anticipate buying behavior and being ready… and you can bet your competition is already doing it!
When LinkedIn first made its appearance back in 2003, I was convinced that it was destined to be at best a peer-to-peer business social networking service – at worst… a glorified job seeking site. Fast forward to today, and LinkedIn has proven to be an integral tool in creating a business presence – whether you’re a start-up or a Fortune 500 company.
Social media is quickly becoming the great equalizer when it comes to business. In essence any company can make a significant impact… if they know what they’re doing.
For example, let’s look at Facebook. What makes one company “likeable” versus another who may struggle to get their message out? The answers may surprise you. Here are 7 things you can do to be a Facebook force to contend with.
We already know that cloud computing is here as more and more people are accessing their work from multiple devices on-the-go. These days we can get the job done no matter where we are (you can’t escape work now, even if you’re on the golf course). Could it be possible the cloud will continue on […]