Skewed Questions – Skewed Data

Asking clients – or potential clients – for their input helps build a customer profile and will let you know where products and services on offer do or don’t measure up. It also makes customer and prospects feel like their opinions matter to you. But think about how you ask questions. If you go to […]

The Data Delusion

Once upon a time, data was a rare and valuable commodity. We were careful warehousers of the scant statistics we had. Dependable data had always been hard to come by so many of us thought it was a Holy Grail that would sell products. The move to a full-digital society meant our ability to retain […]