You WANT People to Unsubscribe
Your latest campaign isn’t getting much traction; your conversion rate is low and you’re not seeing a significant ROI. There’s only one bright spot, you tell yourself, nobody seems to be unsubscribing, at least. Whoa-up there. It sounds like it’s worse than you thought. You want people to unsubscribe. No, I don’t Yes, you do. […]
Skewed Questions – Skewed Data
Asking clients – or potential clients – for their input helps build a customer profile and will let you know where products and services on offer do or don’t measure up. It also makes customer and prospects feel like their opinions matter to you. But think about how you ask questions. If you go to […]
A New Kind Of Call To Action
How’s your call to action? Does it get a lot of action? Is it any good? It’s always a little button that says “Request A Demo,” “Contact Us,” or “SUBMIT” (was the form written by a giant robot with a plan for world domination that includes collecting everyone’s name and email?). But what if it […]
The Age of the Advocate
The key to advocacy is information. Honest, seemingly unvarnished information from people in the know. It’s a method of marketing that isn’t marketing, though it takes as much strategy as any other form of marketing. It isn’t new but it is getting more important.
Don’t dismiss the power of the Tweet
Twitter allows businesses access to market to more than 320 million monthly active users around the world. That’s roughly the population of the United States. Any business today that is looking to reach out to end users or other businesses needs to understand the value that Twitter represents. So, how do you connect to this large network?