Expertise – Channel

Plugged into the Channel

A Channel Growth Agency

Starshot elevates marketing performance with channel programs tailored for your distributors, resellers and retail Partners. With thousands of Partner marketing programs under our belt, we speak the language of the channel having worked with Partners of all sizes across all manner of geographies and industry focus.

Realize your Channel Potential

Managing channel marketing programs can be complex and difficult if you don’t have the background or best practices. Success requires an inside knowledge of demand generation, an ability to validate channel marketing investment and the capacity to work with a diversity of Partners.

Your Partners expect your support in generating leads, sales and market share – Starshot understands what drives Partner marketing performance.

Get The Most from Your Channel Investment

We have service models that support Marketing Development Fund (MDF) programs, Partner Co-funded activations, and we also work directly with channel partners to build their sales pipeline. Our marketing campaigns can include a mixture of:

Prospect Data

Data Acquisition
List Scrub
CASL Strategies (Canada)

Demand Generation

Marketing Automation
Customer Journeys
Email Nurture

Storytelling & Content

Direct Mail
Case Studies / Social Media
Video Production

Tele-touch Leads

Contact Validation
Appointment Setting
Sales Scripting

Event Management

Sales Events
3rd Party Conference Support
Webinars

Digital Marketing

Advertising
SEO/SEM
AdWords

Engagement, Enablement and Results

Having an experienced channel marketing agency on your team enables many benefits for your team and Partners.

Benefits for Channel-Driven Business

  • Consistent, effective demand generation
  • Economies of scale on program pricing
  • Improved measurement and accountability
  • Disciplined governance of channel marketing spend
  • Maximized budget usage and ROI

Benefits for Channel Partners

  • Access to marketing support, expertise & resources
  • Flexibility to work with specific marketing needs
  • Simplified end-to-end program delivery
  • Reduced administration and complexity
  • More leads and revenue

We Love our Channel Marketing Partners