Become the Only Name in >>>

I get why you want every marketing piece to have an ROI. Technology is all about metrics, and you need to fill the top of that funnel. Thinking about spending marketing funds on pure brand-building is upsetting. Are you okay, though? Can I get you a Kleenex? I meant facial tissue, but you know nobody […]

Email Deliverability

We grazed the subject of email deliverability when we talked about unsubscribers in a previous post. While we try not to smother our clients with details about what we do, it is helpful when clients understand a bit about why we do things in certain ways rather than leaving them in the dark and having […]

4 Ways to Get Your Customers to (Really) Like You

Everyone wants to be liked (especially Sally Field), so how do you get your customers to really like you? It’s a competitive world out there, and with social media, any failure can be detrimental to a corporation. If you make a mistake, most consumers would have their disappointment spread over the internet faster than Rosanne […]

Everything I Buy, I Buy Because Of Remarketing

I’m on the Weather Network site, and there it is: a red long sleeve t-shirt with a Felix the Cat print on it. I want it, and I’m going to buy it, and the internet reminds me of these two facts because ever since I looked at it the first time, it has popped up […]

Nobody Talks About Click-Fraud

What’s the real reason for all of the cybersecurity measures protecting your business? In the end, it’s for unscrupulous people using internet access to steal your money. It may be in obvious ways: with DDOS attacks, spyware and ransomware. You might also pay them to steal from you. It’s called click-fraud, and if you’re not […]

More than the Cloud on the Horizon

A little foggy on how to sell what’s next? It’s taken a while to build trust but clients have come to accept the benefits of cloud computing. Likewise, most clients can see the future in the Internet of Things. Getting clients to trust innovation can be tough. Just when you think you’ve got it all […]

A New Kind Of Call To Action

How’s your call to action? Does it get a lot of action? Is it any good? It’s always a little button that says “Request A Demo,” “Contact Us,” or “SUBMIT” (was the form written by a giant robot with a plan for world domination that includes collecting everyone’s name and email?). But what if it […]

The Data Delusion

Once upon a time, data was a rare and valuable commodity. We were careful warehousers of the scant statistics we had. Dependable data had always been hard to come by so many of us thought it was a Holy Grail that would sell products. The move to a full-digital society meant our ability to retain […]

8 Steps to an Amazing Subject Line

Every morning I grab my coffee, open my email on my cell phone, and quickly scan through my inbox to see if there’s anything pressing.  Then I look through the other stuff… you know, the messages that aren’t from your regularly scheduled associates. Most of the time, I delete the messages without even opening them.  […]

The Ins and Outs of Content Marketing

Sometimes the loudest voice in the room gets the most attention, but doesn’t make the best impression. Outbound marketing tactics, like radio or television ads, telemarketing, cold calling, direct mail and traditional advertising, are designed to cut through the noise and force an audience to pay attention. Inbound marketing is a bit like the quiet, […]