06 / 30 / 2016
NPS, CPL, B2B… in our world of sales and marketing jargon the acronyms are endless! One you might want to pay special attention to (if you’ve not already) is CRM— Customer Relationship Management. CRM acts as a one stop shop functioning as a data hub, sales tracker, and reporting tool all in one and is an essential must have to effectively stay connected and grow the funnel. If your organization is lacking a robust CRM in place, you may be ready to ditch the spreadsheets for the right platform. How can you ensure you are fully maximizing your investment and getting the most out of your CRM?