Archive for the ‘General Marketing’ Category

Email Will Not Die and We Want to Tell You Why

As the landscape of engagement evolves, one constant still rings true. Email.

It is still here and every possible marketing research trends shows that email marketing is not going away anytime soon.
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    Telling the Starshot Story

    What it means to be an agency has changed irreversibly driven by the accessibility of powerful marketing tools and the wholesale empowerment of the customer. Traditional models aren’t changing, they are long-dead and they suffered a gory, ham-fisted demise.

    Good riddance we say.
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      Traffic Management Isn’t Just for Agencies

      Today’s fast-paced organizations are filled with hard working people that seem to be running on an endless treadmill of lofty expectations. Like waves on a beach, the daily grind of work can feel relentless and as though the very nature of how work is done actually discourages productivity.
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        Starshot Profile: Angie Anderson

        Lead of Starshot’s Demand Generation practice, Angie Anderson looks beyond immediate client needs to anticipate long-term business objectives. An equal mix of visionary, motivator and competitive athlete, Angie tackles everything with her signature gusto. Read more

           

          Windows 8 Global Launch NYC

          Blog IconFor the global launch of Windows 8, Starshot led an exclusive event strategy for key executives, introducing them to the much anticipated Windows 8 release in a strategic, original and unforgettable way. This V.I.P. event experience spanned two days based around the transformation of Times Square into the world’s largest showroom, an immersive art installation at Pier 57 and a private concert by Adam Levine. The event culminated in a consumer frenzy as Microsoft’s own retail outlets debuted Windows 8 to the masses. Read more

             

            Starshot & Hope Rising 2012

            Starshot is once again very proud to focus its event program management strength in support of Hope Rising 2012. This spectacular event is the annual mission critical fundraiser for the Stephen Lewis Foundation and will feature Annie Lennox and Angelique Kidjo. Now the most sought-after event ticket in Toronto, Hope Rising 2012 will be presented the evening of November 7 at Roy Thomson Hall. The Stephen Lewis Foundation works to turn the tide of HIV/AIDS in Africa and has funded over 700 initiatives, partnering with 300 community-based organizations in the 15 African countries hardest hit by the pandemic. A great organization, driving real change – the perfect match for Starshot.

               

              Welcome to the Season of XD

              We’ve had a long and very hot summer at Starshot. Temperature records outside have mirrored new heights for the number and type of programs we delivered our clients. We also took the opportunity to dive into a number of strategic internal operational enhancements and team training programs to ensure we are primed, agile, and expert enough to continue helping our clients shine during the fastly approaching watershed period occuring in the global technology industry. Read more

                 

                Greek Philosophers & Persuasive Marketing

                Ancient Greek philosophers characterize persuasion as displaying three primary qualities. The first quality is that of trust. This is typified by an earned reputation based on past experience and performance. A modern analogy is that you would prefer a heart surgeon who has completed hundreds of operations much more than you would trust a heart surgeon that is highly regarded and fresh out of medical school. As marketers, we can translate this into the need for having quality products or services. The products that we are marketing have to provide credible value to the marketplace for a marketer to earn trust. Trust is amplified when quality is applied over time.… Read more

                   

                  Reproductive Thinking

                  We are programmed for safety and survival and are drawn to repetition. Opting for the known and comfortable has kept us close to the fire and the wolves at bay. Today we follow our daily routes to and from work. We buy favourite brands uniformly designed for availability, recognition and consumption. Then, following the commute, we just settle down out in the valley for a gin martini, a little Kelly… Read more

                     

                    Ten Thoughts to Ponder for Every Aspiring Leader

                    As you enter the day, keep in mind that culture and results are like water.  Water always flows downward, dripping from the head onto the rest of the body.  If you expect results then you must set the tone.

                    Here are ten thoughts to ponder for every aspiring leader.… Read more