Archive for the ‘General Marketing’ Category

Thinking About Omni-Channel?

Omni-Channel is a term you’ve probably heard a lot over the past few years. It may sound like the buzz word du jour, but it’s changing the way companies work whether they’re selling pucks, trucks, or ducks. It’s kind of a big deal, really.

But what does it mean for your business? In a nutshell, it’s reaching your customers on their terms. You need to anticipate buying behavior and being ready… and you can bet your competition is already doing it! Read more


    The App-wardly Mobile

    When I was young, I knew people who would just leave the television on one channel because they couldn’t find the remote control. Now sometimes I can see the remote in front of me but don’t want to bend forward to pick it up so I just change the channel with an app on my phone.
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    5 Reasons You Need a LinkedIn Page Now

    When LinkedIn first made its appearance back in 2003, I was convinced that it was destined to be at best a peer-to-peer business social networking service – at worst… a glorified job seeking site. Fast forward to today, and LinkedIn has proven to be an integral tool in creating a business presence – whether you’re a start-up or a Fortune 500 company.

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    Don’t dismiss the power of the Tweet

    Twitter allows businesses access to market to more than 320 million monthly active users around the world. That’s roughly the population of the United States. Any business today that is looking to reach out to end users or other businesses needs to understand the value that Twitter represents. So, how do you connect to this large network?
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      7 Tips to be more “Likeable”

      Social media is quickly becoming the great equalizer when it comes to business. In essence any company can make a significant impact… if they know what they’re doing.

      For example, let’s look at Facebook. What makes one company “likeable” versus another who may struggle to get their message out? The answers may surprise you. Here are 7 things you can do to be a Facebook force to contend with.
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        Stepping into the Cloud

        We already know that cloud computing is here as more and more people are accessing their work from multiple devices on-the-go. These days we can get the job done no matter where we are (you can’t escape work now, even if you’re on the golf course). Could it be possible the cloud will continue on its dominant path?
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          Starshot Enters Marketing Partnership with the Toronto Fashion Incubator

          Starshot is thrilled to announce a new partnership with the Toronto Fashion Incubator (TFI) and its’ acclaimed New Labels program. Starshot will be responsible for developing new corporate partnerships on behalf of the TFI organization and its’ world class designers and entrepreneurs.

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            Email Will Not Die and We Want to Tell You Why

            As the landscape of engagement evolves, one constant still rings true. Email.

            It is still here and every possible marketing research trends shows that email marketing is not going away anytime soon.
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              Telling the Starshot Story

              What it means to be an agency has changed irreversibly driven by the accessibility of powerful marketing tools and the wholesale empowerment of the customer. Traditional models aren’t changing, they are long-dead and they suffered a gory, ham-fisted demise.

              Good riddance we say.
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                Traffic Management Isn’t Just for Agencies

                Today’s fast-paced organizations are filled with hard working people that seem to be running on an endless treadmill of lofty expectations. Like waves on a beach, the daily grind of work can feel relentless and as though the very nature of how work is done actually discourages productivity.
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