Starshot & Hope Rising 2012
Starshot is once again very proud to focus its event program management strength in support of Hope Rising 2012. This spectacular event is the annual mission critical fundraiser for the Stephen Lewis Foundation and will feature Annie Lennox and Angelique Kidjo. Now the most sought-after event ticket in Toronto, Hope Rising 2012 will be presented […]
Greek Philosophers & Persuasive Marketing
Ancient Greek philosophers characterize persuasion as displaying three primary qualities. The first quality is that of trust. This is typified by an earned reputation based on past experience and performance. A modern analogy is that you would prefer a heart surgeon who has completed hundreds of operations much more than you would trust a heart […]
Reproductive Thinking
We are programmed for safety and survival and are drawn to repetition. Opting for the known and comfortable has kept us close to the fire and the wolves at bay. Today we follow our daily routes to and from work. We buy favourite brands uniformly designed for availability, recognition and consumption. Then, following the commute, […]
30 Minutes of Powerful Brainstorming De-constructed
At Starshot, we have long held the idea that creative is not a department in our business. We are also on a quest to vanquish unnecessary bureaucracy with a particular focus on the time killing consequences of corporate meeting culture. So where does the brainstorm fit between this? Brainstorms can be highly valuable or an utter […]
Keeping the Romance In Your Marketing
Business development and marketing is most often tied towards the end result which is getting the sale. But in keeping with human nature, we default to crossing the finish line and getting the sale in the shortest possible way with the minimal of effort. So our marketing becomes like a bad pick-up artist in a […]
The Five Building Blocks of the Remarkable Marketer
As marketing has moved targets beyond the soft middle ground of mass audiences, more than ever there is a need to stand-out to the taste-makers on the fringes. By focusing on the edges, the marketer today is relying on people to notice and identify with their offering so that they can in turn tell others. […]