Email Deliverability

We grazed the subject of email deliverability when we talked about unsubscribers in a previous post. While we try not to smother our clients with details about what we do, it is helpful when clients understand a bit about why we do things in certain ways rather than leaving them in the dark and having […]

Skewed Questions – Skewed Data

Asking clients – or potential clients – for their input helps build a customer profile and will let you know where products and services on offer do or don’t measure up. It also makes customer and prospects feel like their opinions matter to you. But think about how you ask questions. If you go to […]

The Data Delusion

Once upon a time, data was a rare and valuable commodity. We were careful warehousers of the scant statistics we had. Dependable data had always been hard to come by so many of us thought it was a Holy Grail that would sell products. The move to a full-digital society meant our ability to retain […]

8 Steps to an Amazing Subject Line

Every morning I grab my coffee, open my email on my cell phone, and quickly scan through my inbox to see if there’s anything pressing.  Then I look through the other stuff… you know, the messages that aren’t from your regularly scheduled associates. Most of the time, I delete the messages without even opening them.  […]

The Ins and Outs of Content Marketing

Sometimes the loudest voice in the room gets the most attention, but doesn’t make the best impression. Outbound marketing tactics, like radio or television ads, telemarketing, cold calling, direct mail and traditional advertising, are designed to cut through the noise and force an audience to pay attention. Inbound marketing is a bit like the quiet, […]

3 Simple Social Techniques

Your big announcements are important in social media but you need to make sure you build an audience to hear them. We aren’t diving into the weeds of social strategy here. I just want to touch on three key things that might be holding back some companies who know they haven’t been doing social media […]

Garbage Out, Nothing In

The goal is always to make sure you get solid leads from a campaign. If your previous campaigns haven’t been performing up to snuff, the first thing we’re likely to look at is the quality of content you’re offering. They won’t give you their email to download some generic pdf. Nor to watch a webinar […]

The evolution of Email Marketing

As marketers, our tactics continue to evolve with how we conduct and attract business. With a multitude of options at our fingertips for information sharing and driving brand awareness, it can sometimes feel uncertain where to begin to focus our efforts. And while social media is definitely hot and on the rise, email marketing is […]

Purpose or Perish

A little while ago, we talked about the difficulty of predicting where the customer would focus their attention. Now, let’s granulate that view to better predict the type of media that will produce real conversions. Everybody talks about how they produce media with impact. It’s an easy cliché to pull out for a pitch. Managing […]