We are programmed for safety and survival and are drawn to repetition.
Opting for the known and comfortable has kept us close to the fire and the wolves at bay. Today we follow our daily routes to and from work. We buy favourite brands uniformly designed for availability, recognition and consumption.
Then, following the commute, we just [...]

Here is a great story in AdWeek that provides an example of why strategic communications and issues management expertise should inform Social Media initiatives.
A designer can craft a great look and a developer can build a highly functional and optimized site, but the communications strategy and potential ramifications behind the process of engaging  real people – [...]

I have a bad habit of laughing out loud at great things and great moments – a guitar solo, a touchdown, whatever – I am just overjoyed by greatness.
This situation really made me howl.
Whether you see them as the second coming or the antichrist, you can’t question that Google is the fastest growing and possibly [...]

The best way to tell this story is to see it first hand. I can’t believe this isn’t an SNL spoof!
Bottled water company Eska bought this campaign from their agency and it went to market.

(Update: looks like Esca took it off their YouTube channel.)
First Nations groups have rightly seen this campaign as extremely offensive and [...]

I am a big doodler and like big ideas and their daily implications. That’s why I am a big fan of the RSA Animate series on YouTube.  I posted across the page here on the Starshot blog Mathew Taylor’s presentation on 21st century enlightenment.  He raises some interesting questions about our roles as individuals and in [...]

This is not an explanation. Just watch it!

The Wikileaks US consulate leaks have dominated the media lately after the distribution of 256 of an estimated 250,000 diplomatic cables leaked by various government sources (if you’re living in a cave here’s a good place for you to start – a credible Canadian media source).
The organization’s ongoing influence on debate surrounding a number of [...]

A Cornell University study looks at the links between narcissism, creative development and points to great holiday gifts for the Creative Director who has everything.