When LinkedIn first made its appearance back in 2003, I was convinced that it was destined to be at best a peer-to-peer business social networking service – at worst… a glorified job seeking site. Fast forward to today, and LinkedIn has proven to be an integral tool in creating a business presence – whether you’re a start-up or a Fortune 500 company.
Did you know that 94% of B2B marketers use LinkedIn to distribute content?*
There’s a good reason why: According to this Business 2 Community Infographic, when it comes to leads that come through social media, 80% come from LinkedIn. There’s no denying it; the social landscape has changed the way we do business and if you haven’t adapted to have an online presence those leads are going to go to your competitor.
Here’s Five More Reasons Why You Need To Get On LinkedIn Now:
It’s not in your customer’s face: No one wants to be sold to and that’s the beauty of LinkedIn; it’s useful to everyone. Whether you’re looking for a job or recruiting and networking, there’s always a good reason to see what’s going on in the LinkedIn world. That means you can have an online presence and engage with your customers in a respectful way.
It will make an impact on your SEO: If you’re on LinkedIn, you will naturally rise up the ranks in an organic search. By having your website address on your profile and making regular updates, you’ll increase the overall traffic to your business.
People on social media spend more: A LinkedIn study found that social buyers have 84% larger budgets than those who are not social media savvy. They also make 61% more purchases. That’s a lot of numbers but it’s easy math: more money means more spending. You just want to make sure those dollars are heading your way.
The power of word of mouth: Your fans will endorse your company, and when potential customers are doing their research, they’re going to read it! It’s the easiest way to prove that you’re the company they should be dealing with. Your clients will also appreciate the personal interactions they can receive by your online presence – It’s the ultimate customer service tool.
Network, baby: The key to good sales has always been the ability to network with your customers, and with LinkedIn, it’s easier than ever! By joining a group you can show off your industry expertise. In addition, you have the opportunity to branch out and reach new potential customers. LinkedIn is your best chance to shine and prove that you’re an expert in your field.
Want to learn a little more?
LinkedIn has created a handy infographic with the stats you need to know. Give it a read and get started! If you need help, we have a social media professional ready to answer your questions. Reach out to us and spend 20 minutes to open up a whole new field for your business.
*Courtesy: B2B Content Marketing: 2015 Benchmarks, Budgets and Trends, North America